IP geolocation has various marketing benefits that include but are not limited to enhancing geotargeting, geofencing, and other geolocation-based strategies, according to WhoisXML API. Finding the exact location of an IP address helps organizations get to know customers and partners better. How? Find out below.
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Target Your Desired Audiences
Knowing IP geolocation data lets digital marketers connect with customers who reside or work near their business’s physical stores. That increases their marketing campaigns’ effectiveness exponentially.
Say your shop targets U.S.-based residents only. An IP geolocation tool can readily tell if a website visitor is from the country or not based on his or her IP address. By integrating an IP geolocation API into your site, you can filter out non-U.S. residents immediately with a page that tells them exactly that. An example would be Disney+, which only caters to U.S. viewers. A visitor from another country it does not currently serve thus gets a page like this when they try to access the streaming service’s official domain disneyplus[.]com:
A page like that makes it clear that for now, the streaming service is not yet available in the website visitor’s country but may or will soon be. Clicking the “Keep Me Updated” button will ask the user for his or her email address. He or she will also be asked to sign up so he or she can stay abreast of developments. As soon as the service is made available in his or her location, he or she will get an email notification.
Get to Know Your Customers Better
These days, practically no one goes anywhere without their mobile phones in tow. Checking in to business establishments, writing reviews, and discussing products have become a norm. Using IP geolocation technology to monitor social media can let marketers track all that information, allowing them to predict user behaviors and increase brand awareness.
Knowing where customers are from increases your chances of creating more effective and personalized marketing campaigns for specific areas. Say you are from Amazon and wish to know what countries favor Android over iOS devices and vice-versa, you can use an IP geolocation tool to get the answer immediately.
So if you have a customer chart like the one below, you can allocate more Android device stocks to countries like Japan and the U.S. Stocking up on iOS devices, meanwhile, is required for the U.K., Germany, China, Brazil, Nigeria, and India.
Reward Your Most Loyal Customers
Promoting brand loyalty and increasing sales are achievable if you can identify who your most loyal customers are. Those steps are doable by tracking how frequently specific visitors buy from your website. To reward them with discounts, give them preferential treatment, and recognize their loyalty, you can craft special offers for the physical stores they can most easily get to.
Say you have a customer database with the following details (note that this is a fictitious example):
With IP geolocation API integration, you can determine the location of each customer, as shown below.
Based on the customers’ IP addresses, you can determine their locations. From the sample database, for instance, you can craft special discounts for those in New York since they are your top income sources and deserve appreciation.
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Achieving all three benefits of IP geolocation mentioned in this post and others is doable with the help of comprehensive and robust solutions. Rosters of IP geolocation product offerings include APIs that can be easily integrated into existing systems and solutions, databases that can be connected to any platform, and web applications that are accessible online anytime.
