Streaming is the de facto way to consume and entertain audiences online. What people might not know is that it’s powered by a technology called transcoding.
Transcoding is an essential tool for streaming. Here are its 4 benefits.
Opens Up Many Playback Options
Live transcoding can handle many different configurations, protocols and codecs and turn the video such that viewers can choose their preferred playback option.
This gives both streamer and audience the flexibility to make their content as widely accessible as possible for ultimate success.
The preferred viewing resolution is full HD, but sometimes this isn’t possible due to geographical location, network speed and device.
Simplifies Stream Setups
A live transcoder essentially removes tech challenges for the average streamer. You won’t have to worry about bitrate options or being shoehorned into a single resolution, or buying any additional hardware or equipment to stream to the public.
Any aspiring streamer will be able to complete a relatively simple setup and gain entry to the industry at a cheaper cost.
Caters to the Viewer
In the end transcoding benefits the viewers and audiences. Perhaps the best example is YouTube, currently the most popular streaming platform in the world.
YouTube utilizes a transcoding system that turns videos into different resolutions, from 240p to 4K resolution. This means every visitor will have a way to watch the video they want without having to experience buffering and lag.
Furthermore, this allows any device, from mobile phones to TVs to access the content and without having to deal with incompatibility.
Here to Stay
Transcoding remains an essential technology and tool that powers streaming services and people across the world.
Nowadays streamers can choose to go with a live transcoding setup or via software and several other equipment. Regardless of setup it helps them become more visible to those who might be interested in watching them.
