B2B marketing is different from B2C marketing in many ways. The most crucial difference is that the B2B sales cycle takes longer than usual. With the involvement of multiple stakeholders, the process of marketing also becomes tedious and expensive. Hence, the marketing strategies call for content that can help, educate, and inform your clientele.
How can you do it?
“The secret lies in the keywords. You need to look for the keywords that matter the most to your client and shape your content around it.” Says CEO of KISS PR a Dallas based SEO Company
For instance, let’s suppose that you wish to purchase a pair of shoes from Amazon. Now, what will you do? To make an informed decision you will search across the web for help. You will look for content that can help and educate you in knowing your decision better.
The only way your clientele can reach you is through keywords. As you think of different ways to strengthen your keyword research, we are here to guide you. Here are the 4 tips that can help you in reaching your goal.
Tips to Select the Best B2B SEO Keywords
1. Gather Seed List
The first thing you should do before beginning your keyword research is creating a seed list. For starters, you can talk to your client contact, speak to them, and get to know what they care about.
Also, you will need the involvement of other stakeholders in this discussion including your product marketing team or sales team to use this information for their clients, know what they care about and what’s important to them in their strategy.
This entire discussion will give you an insight into your own business as well as give you an idea of starting your keyword research.
2. Go Through Your Content
Now you have a basic understanding of where to begin, the next step is to go through the existing content of your website.
How have you described your brand to the audience? How is your flagship page designed? What does it convey?
You need to build a conversation with your clients. Your website is like a mirror that will establish a relationship between you and your clients.
Closely review your About Us page and blog posts. Check newsletters. Try to have an understanding of what exists on your website. What are the loopholes? Where can you improve? This way, you will be able to brainstorm and create modifications to the keywords you have.
3. Determine Your Ranking
Where do you rank with the existing keywords? Before taking a step ahead, you need to know where you stand. You can do this by search the console. A search console will help you in seeing how potential clients across the web are visiting your website. This can help you in filtering by page or by the query.
You can also get an idea of what is getting the most clicks and generating interest. Furthermore, you can try other tools including SEMrush or Moz. These will give you a keyword list that can help you in determining what users are searching for and where do you currently rank on the search engine results page.
Sometimes this list can be extended with hundreds to thousands of terms. You can narrow it down by filtering.
4. Competitive Research
Now, as you focus on seeing what people are doing on your website and which keywords are getting you to hit, you should also have a look at what your competitors are doing.
Who is your top competitor? What do they use? What kind of content do they have on their website? What are they promoting? All of this information is going to add up to your marketing strategies. You can either get ideas to build better content than them and you will find a niche they are not discussing.
Use this competition as a framework to identify areas and potential opportunities. Know how the general public or audience speaks to the content you are interested in. Once you have all of this information in your hand, you can begin the major work- creating content.
Takeaway
Keywords are the skeleton of a good content marketing strategy. If you wish to create a sound B2B marketing strategy, you need to refine your keyword research and frame your content accordingly. With hundreds of keywords on your list, you should focus on the ones that are getting you to hit. Target such keywords and shape your website around them.
With these ideas in mind, we hope this was a good read. Let us know how we helped you. Also, stay with us for more such informative pieces. To drive traffic to your blog, write a press release like this one.
