You’ve heard that saying that a photo is worth a thousand words, right? If this is the case then just how much is a 360-degree photo worth. Completely priceless is the answer! Media has gone through a paradigm of shifts over the past few years, and the majority of this can be contributed to technology. If you’ve been in the media industry for a couple of years, you likely remember 2-D and thinking, remember when 2-D will be a thing of the past? Well, 2-D is not a thing of the past thanks to 360-degree photos and videos. That being said, along with new technology comes new benefits. What are these benefits and how can you take advantage of them?
Table of Contents
New Marketing Platforms
This one is pretty obvious, but without a doubt worth mentioning. As a business owner, it is pertinent to continue changing and shaping your marketing efforts. This is especially true for online marketers. With all the competition today, you have to be different or better. That’s exactly what 360-degree photos and videos offer. It’s still a new technology, and it’ll allow your consumers to view your products in a way that is new and fresh. Something they’ve never experienced before, and that’s what everyone is looking for these days.
Complete Transparency
The thing about 360-degree photos and videos is that it shows your products in their entirety. There is nothing that is hidden, which proves to your customers that you have nothing to hide. Complete transparency is key to building trust. Whatever the situation, 360-degree photos and videos allow you to showcase everything and every feature of your offerings.
You Care About Changing With The Times
Consumers these days are all about the new. They want the latest and the greatest. This is why people run out and invest in new smartphones after only having an older model for a year or two. This means they’ll want access to all the latest and greatest technology. They’ll also want to do business with companies that take advantage of such technologies and features. You’ll be showing your customers that you are willing to change with the times and provide them with access to such technologies when you take advantage of programs like the 360 product viewer.
You’re Making An Investment
When it comes to 360 videos and photos, it is not a matter of how or if. It’s a simple question of when. There is simply no getting around the fact that this technology is the future. Before long every business and online marketer will be using the technology. So, when you invest now, you are investing in the future.
Better Marketing Efforts
Going back to marketing, this is something that is key for every business. Not only is the marketing key, but you have to switch up that marketing. Change your approach while showing your customers you are willing to try new things. 360-degree photo and video technology can also be applied to your marketing efforts. You can not only use the technology to showcase your products in a different light, but you can use it to broadcast 360-degree video ad banners. This will provide you with 3 times the conversion rates and 30 percent higher repeated views.
