No content marketing tool can match a sound plan and capable personnel, but Having the correct tech stack may help you get the job done better, easier, and faster.
There are plenty of content marketing tools available, some of which are free or inexpensive, and others that are rather costly. They also serve a variety of objectives, ranging from content creation to promotion, optimization, and more. With each passing year, content marketing technology is developing to its best.
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What is Content Marketing?
The term is self-explanatory on the front, and it basically describes how you may sell your brand through content development. However, content marketing has much more to it than just providing new material if you look deeper.
Content marketing covers a broad range of activities, including content creation, content analytics, social media optimization, lead generation, and more. Search Engine Optimization, a vital element of Content Marketing, is a whole school to graduate from.
This article will help you to make the decisions for yourself. We have selected the 5 best content marketing tools available now.
1. Enago’s Plagiarism Checker Tool
Finding instances of plagiarism or copyright infringement in content or document is known as plagiarism detection or content similarity detection. The increasing use of computers and the introduction of the Internet have made it simpler to plagiarise others’ work.
To provide you with the most acceptable plagiarism check possible, the Enago Plagiarism Checker collaborates with Turnitin to leverage the most influential text similarity detection algorithms and the broadest database spanning the Internet paywalled research across all scientific subjects and all open access research.
You obtain the most accurate plagiarism percentage score using innovative comparison technology that removes references and referenced text. It offers complex options and easy-to-use filters to exclude portions and repositories if needed and color-highlighting for easier identification.
2. WordPress
WordPress is the most widely used content management system out there. WordPress is used by 39.5 percent of all websites on the Internet. Although social proof can lead us astray, it turns out that WordPress is a powerful tool, both in the early stages and as your content marketing campaign grows.
WordPress is an open-source content management system (CMS) that lets you host and construct websites. It is a PHP-based open-source content management system that works with either a MySQL or MariaDB database. Plugin architecture and template systems Known as Themes in WordPress are among the features.
You may either self-host or use WordPress.com to host your site. You may personalize any website with WordPress’s plugin architecture and template system to meet your business, blog, portfolio, or online store. It’s a platform with a lot of flexibility.
3. Marketing Research Tool
Buzzsumo is a fantastic content marketing research tool that can be used for various purposes. It removes the guesswork out of influencer marketing and content curation, which is especially beneficial for individuals who are short on time.
One of the most valuable features is that it can assist you in determining which material works best for any topic or rival. Metrics like as social shares, backlinks, and which influencers are sharing a piece of content may all be seen.
Buzzsumo may also be used for content planning purposes to see what subjects are trending across multiple platforms and the types of headlines that are gaining the most traction with interaction.
They also provide excellent influencer reports that show who the opinion leaders are in a specific issue area.
4. Google Analytics
When it comes to content marketing tools, you can’t talk about them without including measurement.
Yes, SEO tools like Google Search Console, as well as previously mentioned tools like Ahrefs, may provide helpful information. However, you’ll need a digital analytics platform to track business indicators.
One of the most extensively utilized platforms on the Internet is Google Analytics. It’s simple to use (at least for the most basic settings), and it’s free. There are two significant advantages.
If you’re technical and know-how to put up a correct setup, it’s also incredibly powerful. You may track not just goals like form submissions or product sales but also behavioral occurrences such as scroll-depth.
5. Google Optimize
Google Optimize is a well-known free website optimization tool that helps internet marketers and web admins improve visitor conversion rates and overall happiness by testing different combinations of website content on a regular basis.
It uses its analytics and statistical tools to assist businesses in figuring out what their site visitors are most interested in and where they need to improve. Statistical modeling software can imitate real-world results for any tests you choose to run.
There are other programs available for this, but I choose Google Optimize because it is free. It’s also a fantastic way to get adjusted to anything new. If you want to look at additional possibilities, here’s an excellent article that compares market solutions. However, Google Optimize is a beautiful place to start.
Why is Content Marketing Important?
Develop brand recognition, trust, and loyalty – consumers who watch your content will form an impression of your company. Your company will be perceived as authoritative and trustworthy if you provide useful, well-researched content. The more information your audience relies on you for, the more inclined they are to buy from you. Consider branding for your company.
Everything on the Internet is keyword-tagged; this is how the web distinguishes between beauty items and vehicle components and offers the most suitable options when you google your question.
Businesses compete for that one short term, or a few, to appear at the top of your search results, known as the SERP in content space lingo. You’ll be surprised to learn that the first link in your Google search result has a 28.5% probability of being clicked, while the second link only has a 15% chance of being viewed. And getting even that 15% position requires you to be at the top of your game. One of the reasons you need content marketing for your company is because of this.
