Logo design is so misunderstood. There are many myths of logo design that are believed and used when designing logos. These cause people to design horrible logos that will fail and don’t have a chance to help the business represent its brand in the right way.
If you want to design a great logo and represent your business the way it should, you have come to the right place. This article will clear up some of the most popular myths about logo design so you can create memorable and impressive logos for your business and brand.
Table of Contents
5 Common Myths About Logo Design
Here are the logo design myths you need to avoid, and if you have already made one or more of these mistakes, you need to change them quickly.
1. A Logo Needs To Have A Symbol
A logo does not need to have a symbol; if you have heard this about logo design, don’t take it seriously. This is not true at all. Some of the most famous logos in the world have no symbols. This doesn’t mean that a logo shouldn’t have a character; a sign can help a logo become more memorable and unique. But it is not necessary. If you don’t want to add a symbol to your logo, don’t feel like you need to.
If you use a symbol in your logo, use a symbol that helps represent your business and brand appropriately.
2. Your Logo Needs To Follow The Established Industry Style
If you look at the logos for businesses in different industries, you may notice that most of them are similar and are not very distinct and memorable. Every industry has its own rules of logo design, what the logo should look like, and the style it should have. Even though these rules for logo design exist in each industry, you do not need to follow them. If you are a new business, creating a logo that is not unique or memorable, and is boring, is one of the worst design decisions that you can make for your brand.
You need to create a unique, memorable logo and one that leaves a lasting first impression. This is important if you want to attract more customers to your business and increase brand awareness and recognition. Do not be afraid to be bold and different when you are designing your logo. You do not need to follow the established logo style within the industry your business is in. This is far from the truth, don’t listen to this.
3. A Logo Needs To Be Timeless
If you have researched what makes an excellent logo, you will have read that your logo needs to be timeless. This is a myth. There is no way to create a timeless logo; all you can do is make sure you are not following any trends that are likely to fade away quickly. This will help your logo last longer and not need to be changed frequently.
Eventually, you will need to update your logo to make sure it’s up to date and current with trends used in the industry by other businesses. Popular businesses update their logos from time to time and improve the design.
You do not need to create a timeless logo. You should make a logo that represents your business appropriately at the time of creating it. You can update the logo whenever you feel it is necessary.
4. Your Logo Needs To Be Liked By Everyone
This is one of the most common myths that people believe when designing logos. This isn’t true. Your logo needs to deliver the message you want people to know about your business and brand. This is the main focus of your logo, the design of your logo doesn’t need to be liked by everyone, but the target audience for your business should like it. These are the people that matter most, and they should be the other focus when designing your logo.
It can be challenging to create a logo that appeals to these people; if you don’t know how to create a suitable logo for your business and brand, you should hire one of the top 5 logo design companies. They will offer you logo design services that will help create a logo that appropriately represents your brand to your target audience and the rest of the world.
5. Your Logo Needs To Be Final Before You Start Marketing
This myth is just not true. Many well-known companies today started with terrible logos that they changed later on. Your logo doesn’t need to be final, as you will likely change it from time to time; this is something every business does eventually.
If you wait for your logo to be final, then you will likely start marketing your brand too late or never start selling at all since your logo may never be absolute. You need to create the most excellent logo you can represent your brand appropriately right now and then start marketing. This is something that all logo designing agencies will tell you if you hire them for their logo design services. You can continually improve your logo later on.
Conclusion
There are many myths about logo design that people believe, and it hurts their logo’s design. You need to be aware of these myths and avoid falling for the same mistakes to design a successful logo to help your brand become more recognizable and memorable. If you are having trouble conceiving an excellent logo for your business, you should look into hiring logo design firms to help you create the logo that your brand should have.
