In this fast-paced world, the realm of digital marketing keeps changing with time. We have seen a rapid advancement in technology, and there have been lots of tactics that have come and gone over the decade.
In this article, I am going to highlight some digital marketing tactics that can be harmful to your campaign as they take a lot of time and money. So, without further ado, let’s get right down to it.
Focusing On More Than One Social Media Channels
The use of social media plays a vital part in the success of any digital marketing campaign. According to research by Statista, over 3.6 billion people use social media. That’s almost more than half of the world population that’s active on social media platforms.
If you don’t optimize your business to connect with this audience through social media, you are losing out on a lot of business. Due to this, businesses don’t want to be left behind in their social media development campaigns which have led to huge competition.
You need to be active on all these platforms answering every question and query, creating posts, and replying to comment. A lot of businesses spend more than what they can afford to maintain a presence on different platforms as it isn’t cheap.
Before you exhaust all your budget on running different social media pages, you need to do deep research to find out which channels are creating more businesses for you. By analyzing all your social media pages, you can focus on the ones that generate the best results to get the best value for money.
Preferring Quantity before Quantity When It Comes To Backlinks
Inbound links are an important part of any digital marketing campaign as they act as votes that you can be trusted. If you aim to get to the top of search engine result pages, you need to acquire a lot of high DA links and include them in your content.
Technically, it may seem like the more links you acquire, the better results you are going to get. However, that’s not the case. Search engines have become a lot more intelligent than they used to be, and they can easily figure out if you are trying to trick the algorithm by buying links.
The most important thing when it comes to acquiring links is their quality. Due to this, you need to get in touch with a professional link building consultant who can help you find the best links in your niche and devise a proper strategy that you can use to achieve maximum success.
Having More Than One Account on the Same Social Network
Another issue related to the social media handling of a lot of businesses is that they make things harder for themselves by trying to maintain multiple accounts on the same social network. While this technique might work for large corporations with an ample budget, it is only going to create a burden for you.
Managing a social media page requires a lot of attention as you are going to need to hire a whole sales, marketing, and customer services team for each page. You need to determine whether it is worth your time and money and if you could divert your attention to anything else to get better results.
Having one account through which you handle all your stuff gives you more value for money. You can centralize all your attention towards that one page so that you could attract more audience and, in return, generate more revenue.
Publishing As Much Content As You Can
Just like link building, marketers often think that they can get away with publishing poor content on the internet. Your blog and content creation strategy need to be your foremost priority as it has the ability to attract the most traffic towards your business.
The biggest challenge marketers have to face when devising a content marketing strategy is coming up with ideas for blogs and articles. If you try to write too many blog posts and articles, you will have to divide your attention, which is going to affect the quality of your content.
If Google finds that your content is not worth it or you are found creating spam, you are going to be penalized for it. Search engines focus a lot more importance on user experience, which is why you have to provide value through your content, or else it is going to be useless.
Responding To Every Single Social Interaction
When you are trying to create an online presence for your business or establishing yourself as a market expert, you have to reply to all the comments and messages you get. As you are just starting out, the chances are that you might not be burdened with a lot.
However, as your business grows as you get more customers, you are going to receive a lot more messages and comments. There is going to come a time when you have to choose which comments you need to reply to and what conversation you need to partake in.
While staying active on the internet is vital to your success, there is no way to be available to everyone in an instant without spending a huge amount of money. Therefore, you need to focus on responding to prospective customers rather than random strangers so that every interaction is worth your time.
