fashion web design agency Below you will find a list of common features across the top fashion website. Each of them is applicable to your website.
Table of Contents
1: Take high-quality photographs
Sales are based on what shows. For the fashion industry couldn’t be more accurate. The best product photos are big and high-quality so visitors can see them easily and navigate your website.
Show off stunning images of your products on your website so that the navigation is shaped and focused on them.
A full screen-width photo of a model wearing Michael Kors is used throughout the brand’s website. At any given time, you can only see the photo, the menu, and the brand. Neither the imagery nor the workflow are hindered by small images or confusing elements.
2: Prioritize Lead generation
The majority of visitors to your site don’t buy anything the first time they come.
A person looks around, leaves, and (maybe) returns.
This is why you should get their email address immediately after they land on your page. Through email marketing, you can reach them, and email marketing has the highest ROI of any marketing channel online.
3: Design a loyalty program and promote it
You can sell to old customers for five times less than to new ones, making them one of the most effective business strategies.
A successful fashion brand has loyalty programs or fan clubs in addition to other marketing channels.
As soon as people land on Tommy Hilfiger’s website, they are invited to join their “exclusive” club.
In addition to 20% off on your first purchase, Hilfiger offers ongoing rewards and incentives.
4: Organize your layout
The websites of famous fashion brands all have a clean, clear design. Clean layouts draw attention to the product, whereas cluttered sites lead to confusion and a high bounce rate.
There are many well-known brands that showcase only one product picture “above the fold” while others showcase multiple products in an organized manner.
5: Tap into the human emotion
Fashion brands often design their websites based on product photography alone. A human touch, however, gives your products greater emotional appeal.
Coach, the brand of fashion handbags, is a good example. Their marketing strategy is focused on promoting their products, however the top of their homepage still displays a picture of a human to entice visitors to click on the product links.
6: Highlight Your Brand
These days, fashion is branded everywhere, so building a strong and recognizable brand is essential. Your website is the perfect place to build your fashion brand.
You should make sure your brand is visible at first glance on your website.
There are two things you can never miss on the Guess site: an amazing image of a model wearing it.
Furthermore, the website expresses a lifestyle that embraces adventure and displays geo-specific marketing. Tommy Hilfiger places its brand above the fold against a crisp white background. It can’t be missed.
7: Offers and Discounts
There is a lot of competition in the fashion industry. The reason why you can usually find discounts on the homepage of high-street fashion websites.
The goal is to keep visitors on the website instead of taking them to competitors’ sites.
