Have you ever considered utilizing a mass texting service to pass along information for your business or service? Read on to discover all of the benefits of doing so.
Table of Contents
1. Flexibility
One element of advertising that has always hindered businesses is the lack of flexibility. To run a successful and cost-effective ad campaign on any platform could take months of preparation. From meetings to designs, it is an involved task.
Mass texting is a relatively newer form of marketing that takes little to no lead time to accomplish, making it an invaluable attribute in the modern business world. Anyone in business knows that things can change on a dime. Texting allows you to inform your customers of these changes within minutes, providing a flexibility that can’t be beaten.
2. Efficient Impact
As mentioned above, texting is fast, but you may be thinking that email is just as fast. While this is technically true, it takes most people much longer to see and respond to emails as opposed to text messages. All you have to do is have the correct phone numbers, and you can get messages to thousands of people in less than 10 seconds.
3. Completely Customizable
One of the best parts about mass texting services is that they offer an array of completely customizable features that can allow your business to have the maximum impact.
For instance, say you have researched your audiences thoroughly, allowing your marketing team to know how to best appeal to each of them. You can take this information and create texts that appeal to separate groups of people. A big difference in a text’s impact can be made when you make one message for a younger audience and another for an older audience. The same logic can be applied to many different separations in audiences.
4. High Open Rates
Open rates are a huge factor to consider when determining the effectiveness of SMS texting vs emailing. The average open rate of emails is about 20% within a two-day time span, which is not great, especially if the information you’re sending is time sensitive. On the other hand, text messaging has an average open rate of 98% within the first five seconds. This speed is unparalleled and great for any business.
5. Personalized Content
In addition to the ability to customize your message content to fit targeted audiences, your texts can become much more specific than that. They can be personalized to target as many factors as the person has given you.
When someone signs up to receive text messages from you, they can enter information like their city, state, gender, age, and other various things that will allow you to effectively send them information that pertains to them. It is a win-win for both you and your recipient.
6. Very Cost Effective
A major component to consider when looking into any form of advertising is your return on investment (ROI). If you won’t have a solid ROI, then there is no use in doing the campaign. However, this is not the case with mass texting services.
Most types of out-of-home advertising (OOH), like billboards and transit ads, can get pretty pricey. The worst part about them is you never fully know how well they are working. Text messaging is much cheaper than OOH and is a much more direct way to reach people, ultimately making your ROI very worth it.
7. Direct Contact With Customers
Speaking of direct contact. Texting doesn’t only outshine OOH in directly connecting with people. It is also much better than email. While an email list is a great way to reach people, many emails do not get to their recipients due to a lack of checking emails, spam folders, and getting lost in the clutter of other emails that may look like yours.
8. Easy for Recipients
One of the best parts about mass SMS services is that it requires little to no effort from your recipients. They don’t need wifi, and they don’t need to download an app or create an account. All they have to do is text. You would be surprised how much this affects an individual’s willingness to sign up.
9. Customer Prefered
No one wants emails or phone calls, but they do want information. We live in a world full of people who want as much information as possible in as few steps as possible. That is the luxury of technology in the information age. Texting is the best way to give people this. Phone calls take a long time and can disrupt someone’s day. Emails are viewed as a chore and often associated with work. This leaves texts as the preferred method of contact for customers.
The Takeaway
Mass texting services are an incredibly beneficial tool for anyone to use. Whether you are a company, church, coach, politician, musician, or even influencer, connecting with people via text message is quick, easy for everyone involved, and ultimately the most successful way to pass along information.
