Technology

5 Ways to Make Your Flyer Stand Out

If you’re looking for an inexpensive, simple, and highly effective way to promote your business, look no further than flyers. Flyers can be highly effective in promoting your business no matter the size. A survey run by the Direct Marketing Association directly showed that over 48% of people tend to react better to flyers as opposed to online marketing.

It also showed that people are more inclined to act directly by researching your business of requesting more information due to your flyer. Flyer distribution has been around for a long while now, however, some people will often question the effectiveness. The truth is, flyers are a fantastic form of advertising as long as they are done well.

The goal is to not only be able to capture the attention of your audience but also be able to hold it for as long as possible. Hopefully, long enough for them to gain an interest in your business or the service you are offering. You want them to pay attention long enough for them to be able to read your flyer properly and then act on it.

Using an online service such as a flyer maker can be a great way to create the perfect flyer for your business. You will be able to create a beautiful and effective flyer with even a minimal budget. Based off of the following ways to make your flyer stand out, you will be well on the way to creating a great flyer.

1. Keep the content simple

When you are looking to create a flyer that stands out and will be a staple for your business, you want to keep it simple. Strive to embody the quote, ‘less is more’. Realistically, you only have a few seconds to either capture the attention of your audience and only a few more seconds for them to gain interest in your product.

That is why you must have concise, informative, and clear content to achieve the result you are after. Content that is straight to the point is more likely to make an impact rather than content that rambles on and makes the reader lose interest. Cluttering your flyer with too much text, especially text that isn’t informative will only turn the reader off and their attention will be captured elsewhere.

2. Speak to your target audience

Determining who your target audience is should be one of the first steps in your plan. This will align your tone and message with your customers to achieve the best results with the audience you want to attract. You definitely want your flyer to stand out, but it is far better to want it to stand out to your target audience first.

For example, if you are trying to appeal to a specific group, use terms that they associate with. Using specific terms and descriptions of the group you’re appealing to will help your flyer appeal to them more efficiently. Using words such as ‘you’ and ‘your’ will also put things into their perspective.

3. Keep it high-quality

This goes for images, colours, written content, and any other thing you include on your flyer. Using high-quality content will only show the quality of your business/company and what people can expect. To create a unique and high-quality look, you will need to use:

  • Good font sizing and style– When you are creating a high-quality flyer, your font sizing and style choice is crucial. A great image and enjoyable colours can only do so much, but with the right font size and style, you can expect far better results. Whatever choice you make, just make sure it is clear, easy to read, and reflective of your brand.
  • Professional and high-quality images-Images are one of the most crucial things in the advertising world at the moment. If your images are dull or bad quality, it tends to reflect that on your business as well. Always use high-quality, crystal-clear, and colourful images that are enjoyable to look at.
  • Enjoyable coloursUsing colours that represent your brand is one of the top things to do when creating a flyer. If you use an image, find a colour in that image and use that colour in the theme of the flyer. Though using colours is good, avoid using too many, otherwise, you may create the exact opposite of a high-quality flyer.

A well-done flyer can make a great impact on your advertising and bring your business an abundance of customers. If you ever hit a hard spot, just consider yourself and what you would like to read as a customer and what would best appeal to you. What could you consider interesting or fun to read?

When you determine what you would enjoy as a reader, it becomes far easier to understand the minds of your customers.

Back to top button
Close