Any lead generation agency that knows how to put its money where its mouth is should get its client results within 60 days!
It’s their job to ensure they get as many qualified leads by implementing a good strategy for all outreach campaigns. There are many things that a lead generation agency should do, and in this post, I’ve narrowed down the top five!
A lead generation agency in London has ample opportunities to get people interested in your services because London boasts a huge population! If you find that the agency you rely on lacks these services, maybe you should consider someone new!
Check out the top lead gen services below.
Table of Contents
1. Creating effective Calls to Action
A Call to Action (CTA) is the button that a site visitor can click to get to your main landing page.
These buttons are important because when they are cleverly placed, they catch the visitor’s attention and organically increase traffic to your website.
To do this, it is important to think about the graphics, the word-choice and timing.
A lead generation agency in London should understand the local area and target the audience in such a way that will be most effective based on their interests, language and needs.
Don’t settle for less because CTAs are very important, and having a good placement can sometimes make or break a campaign.
2. Creating new and fresh content
The highest volume of visitors that come through to your website will be through website searches. As a result, to get the highest volumes, you should target certain keywords and phrases that people are likely to look for.
Lead generation agencies in London should focus on London-specific keywords because the location is a huge factor in influencing natural language as a lot depends on local slang and terminology.
Services provided by your lead gen agency should help you target keywords that will redirect to your original sites, blog posts and other media.
Using various online tools, such as ahrefs, market muse, page optimiser pro and even Google Analytics to research these phrases and figure out how to rank for them during searches.
Content that offers engaging and interesting information will be the most useful and attract the most lead generation opportunities.
3. Blog promotion
If you don’t know yet, having a blog is one of the best ways to establish yourself as an authority over a chosen topic.
A good lead generation agency will assist with this and establish effective ways of optimising and developing content for your blogs.
A great lead generation agency will take it a step further and help you promote your blogs (and other content) through all possible channels to increase traffic to your site.
Some promotion methods include:
- Social media promotion
- Including blog URLs in email signatures
- Including your posts as internal or external links in your content or guest posts
4. Landing Pages
Linking back to CTAs, any visitor that chooses to engage with a call to action will, of course, be directed to your landing page. They should be engaged enough through the web site’s look, but further enticement can come from a free resource that you offer – your excellent content, an e-book or anything else.
A lead generation agency should create an effective landing page to get the highest engagement rates.
Some components that should be considered include:
- Description of what you offer
- Illustration of the product/service
- A form that a visitor can fill out for extra information (that can later be used for further leads!)
Your agency should have marketers that will help you design this page to increase your website’s effectiveness. Visitors like to know they are welcome, so a whole journey – from enticement to a ‘thank you’ page will earn their loyalty and lead to further sales in the future!
Summary
If your chosen agency isn’t helping you get enough leads, maybe it is time to find a new one. Always do some research before making your choice, but always consider which services you need to get the most out of your partnership.
