Long before the global pandemic changed how we do business, the world was heading more and more towards interacting mainly through online spaces. The convenience and open access to information that the internet provides is wonderful and should be celebrated; it has also encouraged a mass cultural exodus of sorts to working, conversing, shopping, and living through digital landscapes. The pandemic only accelerated this process, forcing a number of office workers into work-from-home roles, leaving friends and family with little recourse but to communicate through social media and facetime, and encouraging the use of grocery and food delivery services instead of braving the disease-riddled public.
Now, in the midst of a labor shortage where workers are looking to transition away from low-skilled, low-benefit positions to work-from-home settings, technology will also play a part in any successful recruitment marketing campaign. In order to swing potential candidates your way, especially with the continued mutation of the aforementioned pandemic, you’ll need to adopt the latest and greatest digital marketing techniques to have any chance of winning these disillusioned workers back.
Luckily, we’ve got plenty of
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Essential Recruitment Tools and You
The first thing one should evaluate is how they’re doing on job board sites, like Indeed or Glassdoor, as these sites are probably the fastest way to reach active job seekers. Take a look at the job description you’ve offered. Does it clearly and concisely state your company values, your employee value proposition, and the qualifications required? If not, consider revising it to better reflect what makes your company unique: this will be their first interaction with your company for many active job seekers, and a positive first impression will go a long way.
If hosting your application process on your company website, take a look at whether your website is easy to navigate and whether the application process feels quick, easy, and free from redundancy. Optimizing your website and application process will make it easier for more people to apply, and high-talent candidates are less likely to bother applying if your website is clunky or your application process is needlessly repetitive.
Social Media is Your Best Friend
With the frequency and the prevalence of social media usage in today’s technology-forward society, a company without a strong, personable social media presence might as well not exist. Use social media channels like Instagram, Facebook, TikTok, and LinkedIn to broadcast your corporate values far and wide. It would be best if you took advantage of every opportunity to highlight the fact that your employees are happy working for you, so don’t be afraid to record employee testimonials and post them on your pages. Feel free to encourage applicants to direct message you on these platforms: having someone stand by and answer potential applicants’ questions before they apply sends a strong message and will help would-be applicants be more confident they’re seeking work at a supportive workplace.
Also, consider investing in a programmatic advertising campaign through NAS Recruitment. This would be the aforementioned cutting-edge technology, an algorithm that decides when and where to buy ads on social media based on how successfully it thinks those ads will perform, all without your input. Programs like these can take a lot of the guesswork out of your ad-buying, and save money in the budget for other in-person recruitment events. Since being released, these kinds of programs have become the industry standard, and for a good reason.
Use What You Have to Its Fullest Potential
Moving into digital spaces and using them to their maximum potential is essential for businesses across various industries now: how much more so in the future, when the pandemic has passed us by and the world it left behind is changed forever? Preparing for the future involves not only getting entrenched and staking a claim on your own corner of digital space but learning how to use the features of the platforms you’re on to reach targeted demographics.
Whether you decide to automate certain aspects of your strategy or not, strategic and careful plotting of your digital campaign is necessary if your company wants to not only survive this time of change but come out on top over your competitors.
