Video is viewed more than text and images online by the average person. There was 73% video traffic on the Internet – so you can bet there will be a video when you’re online.
It’s the simplest and most convenient form of content to consume because:
- Video tutorials about Photoshop techniques are so much more convenient than reading about them, for example,
- This is the most versatile and powerful medium for communicating a message to and engaging an audience, second only to live communication.
Although video content has all these benefits, it is less competitive to distribute than text and images. In spite of the fact that making videos isn’t that scary, making them is usually intimidating to the average person.
Table of Contents
Create Most Attractive Video, Tips, And Tricks
Create a video content plan
Contrary to popular belief, content is more important than quality when it comes to videos.
However, that doesn’t mean quality isn’t important; it certainly is! Planning your content would require the most attention, time, and energy—plan before shooting to make it easier to edit videos.
These are a few tips that will help you plan your video content:
Define your objectives
In your video, what are you hoping to accomplish? Do you want to bring people into laughter? Do you want them to visit your site? Would you like them to buy your product? Do you want to teach them something new? Be specific about what you want.
Select your target audience
It’s impossible to target every person in the whole world. Otherwise, you would be addressing no one at all. If you fail to envision your ideal viewers, you will produce diluted messaging in your video content. Writing a script, filming a video, and editing a video depend on the target audience. The distribution of your videos will also change based on where your main audience hangs out online. You should decide on who should see this and then determine where they “hang out” on the internet, so you know when to send it out to them.
Put emotion to use
If you want viewers to subscribe to your channel, share your video, or purchase your product, emotions will drive them to do so. The emotions triggered by content are the motivation to carry out CTAs. This has been proven time and time again. To entice your audience to promote your brand to others, learn how to trigger emotional reactions through videos.
Select the ideal background
You should never neglect the background of your video. Your brand will be enhanced by telling your story and communicating your message. The quality of the video will also improve.
Your choice of background will be influenced by the type of video you’re making, your goal, and your audience. There are two main types:
Real Backgrounds
Typical examples of these environments are an office, a living room, or an outdoor location. There are those who think this is the easiest option because you can work with what you already have. Don’t have anything that distracts, is messy, or does not contribute to the story, message, or brand.
Fake Backgrounds
A green screen, curtains, or papers can serve as these backgrounds. Make sure the background is consistent by using fake backgrounds. Green screens have the advantage of allowing you to change the background of your video to whatever you want. However, it is difficult to set up and work with, so they aren’t suitable for beginning video creators.
Choose a background that complements the foreground-especially the subject you’re filming-by deliberately choosing colours that complement it. The colours should not clash or become monotonous; neither should they make viewers drowsy.
Start simple
Utilize what you have to the fullest. Choosing the right video camera can be a little tricky, especially if you’re just getting started.
You might feel compelled to spend thousands of dollars on a professional video camera, but that is not necessary at the beginning of your career in video production when you don’t even know if you will continue making videos. These days, it’s easy to find a decent camera for shooting videos. Maybe someone in your family or your friends has a camera that you could borrow, or you may already have one at home. After creating the video, if you want to include advanced editing effects in your video, you may use an online video editor. You do not need to hire a video expert just for making professional video content. Many video editing tools in the market come at affordable prices for small businesses.
While you figure out your video-making endeavour, you can use it to your advantage. Additionally, it will give you an idea of your camera needs so you can avoid an unnecessarily expensive purchase when the time comes. As such, for now, make use of what you have.
Don’t use your camera’s microphone
There are several easy ways for you to ensure that the audio quality of your video remains strong, and you can do so by following a few basic steps.
It is best to use a microphone other than the built-in mic on your camera to record audio from your subject. It is easiest and most reliable to record audio using an external, dedicated audio recorder. In the short term, using the camera’s microphone isn’t a big deal, but you’ll likely want to get a separate mic over time. Make sure to use ideal online video editors to edit videos.
No matter what microphone you decide to use, make sure that it is placed appropriately, whether it is on a boom or on the subject. It should, however, be placed in a place where it can pick up all the right sounds (e.g., the person’s voice), but not miscellaneous sounds, such as jewellery rubbing or heavy breathing. When using a boom, ensure it’s close to the subject enough to catch their voice while also being out of the way to avoid blocking the picture.
If you have set up all of the above correctly before filming, test the sound before you start. If you don’t have experience with audio, that is usually the only way to make sure you get the sound right.
Use natural lighting
There are many aspects of video production lighting that require additional equipment than what you probably have at present.
Fortunately, natural lighting actually works best in photography and videography and is your best bet for perfecting video lighting.
Ideally, outdoor photography should be done on cloudy days or during the golden hour (an hour after sunrise or an hour before sunset). Natural light under those three conditions is so soft and cinematic that it does not cause subjects to squint, nor will it reflect harsh light on their faces.
What happens if it rains? What if your shoot must be indoors? You should still use natural light. Choose a room that has many or big windows for maximum natural light. If needed, you can then increase the brightness by adding more lighting sources such as ceiling lighting, table lamps, and so on. Test out different light settings and the subject’s position to see what looks best on camera. As a general rule, you should make sure the subject is not directly facing the window or too closely. That could possibly ruin the whole shot.Feel free to experiment!
Go for it
You can use different platforms to distribute your videos, depending on your goals and audience. Videos can be promoted on Facebook, Twitter, Instagram, or YouTube as regular posts or targeted ads if video marketing is what you’re looking for. Even if your video is not the next big thing on the internet, it will certainly generate brand awareness on behalf of your company among people outside your current customer base, so it is worth the investment.
