One of the first things you learn about SEO is that it needs to be local to be effective. The more specific your SEO becomes, the more likely you’re going to be to reach your target audience. The SEO Dallas TX looks a lot different from the SEO for Bangor, Maine.
Here’s five local SEO trends you need to know.
Table of Contents
Speak (and Write) Naturally
Recent Google changes, like BERT and Passage Indexing, have dramatically shifted how we write SEO content. You can forget awkward keywords because now it’s all about speaking naturally. New advancements that Google and other search engines are focusing on prioritizing how people communicate. This even impacts SEO on the local level.
E.A.T. Your Words
Whether you’re doing work for SEO Dallas TX or Tolono, Illinois, you need to know about E.A.T.
E.A.T. stands for expertise, authoritativeness, and trustworthiness. These are the three big factors that Google is using to rank search results. This means you want to focus on building these three categories in order to improve SEO. This means having relevant content that is well written and has lots of backlinks, for starters.
Backlinks
Speaking of backlinks, we need to talk about one of the most important, and maybe one of the most underrated, aspects of local SEO. Companies always tend to underestimate the importance of their local business community. Someone who is searching for a local coffee in Dallas might be doing that search because they’re waiting for a Dallas area mechanic to get done fixing their car.
Improving your local SEO means connecting into that local business environment and generating positive backlinks.
Website Quality and Updates
Another important aspect about local SEO is the quality of your website. You need to make sure that your website looks up today and offers the features that your community expects. If your information is outdated, it might lead individuals to assume that your business has closed down.
This means staying up-to-date about what’s going on in your community and how that changes the information offered on your site.
Voice Search SEO and Its Future
When targeting a particular geographic market, it’s important to remember that the SEO Dallas TX even changes when it comes to voice search. Voice search SEO optimizes content to connect with people based on how they search for the information they need. Voice search SEO typically leans into the question and answer format as that’s how most users raise questions that use Google Assistant, Siri, and Alexa.
One thing to keep in mind is that even Google staff are uncertain about the future of voice search. With voice search popularity on the rise, but official support looking skeptical, what will the future of this local SEO strategy be?
Conclusion
Now that you’re ready to be on the top of your game when it comes to local SEO, what are the first changes you’re making to your SEO practices?
