A Growth Agency assists companies in achieving their growth objectives through a comprehensive approach integrating marketing, sales support, technical advancements, and growth hacking.
In contrast to a conventional digital marketing firm in London, growth marketers have a greater impact than key performance indicators, even leading to the creation of products or services.
Since ROI analysis’ gaps are often bridged before a single piece of marketing collateral is published, they tend to rely heavily on hard data when making important decisions.
You may find this interesting if you have ever heard of lean startup principles.
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Considering the pros and cons
A simple way to describe a “growth agency” is by comparing it to more widely recognized services, for example, marketing or sales. By comparing growth agencies, it will become apparent how they integrate an industry that is highly fragmented using collaborations and central leadership.
The generation of inbound leads is certainly one way to scale a company (and one of the main reasons we receive inquiries), however it is necessarily the best way to go about it.
You can build on your successes, isolate and eliminate problems as you go along, with the help of a growth agency.
Marketing:
You’re going to hear marketing agencies offer a lot of suggestions related to growing a business, but their focus is on marketing KPIs.
Naturally, this is how digital marketers think: Set KPIs for your deliverables, otherwise it does not matter if the deal closes if it can be proved to be your fault.
The people around you might want you to succeed… they just don’t have enough power to help you get there.
Marketing digitally has an impact on:
- The traffic and other statistics relating to your website, including bounce rate, will help you determine what type of marketing you are doing
- Shared, liked, and followed on social media
- Website conversions that generate leads
Traditionally, marketing has been influenced by:
- The branding process
- Advertising videos
- Materials for printing
Even though it’s easy to see that these things are valuable, it’s far more difficult to calculate their value… let alone to earn it.
Sales:
A sales agency will offer the same KPIs, but with a more sales-oriented focus. These key performance indicators include:
- Making calls
- Setting up appointments
- Creating opportunities
Let your teams and systems help you achieve success:
- Coaching in sales
- The ability to sell
- Aligning marketing and sales
Technology:
Technology agencies improve the efficiency of businesses. As a business owner, I’ve found that it’s the most underestimated aspect of growing and scaling, but typically the most crucial.
The system is implemented, updated, and modernized. As much automation as possible is their goal, along with influencing:
- CRM – software for managing sales
- Automating and analyzing marketing
- Maintaining records and providing customer service
- Automated billing and bookkeeping
Most people would not worry about these measures at the current level because they feel like they are “big company” solutions.
When it comes to scaling a business, I think it’s best to start small. Using this method, you can identify the best places to invest your money and how to protect yourself from losing money.
Growth:
These different concepts but complementary ones are combined by growth agencies. They’re staffed with growth-oriented marketers who take a long-term view, experimenting with a single performance measure.
Having the ability to take on a lot of work and scale fast, while showing no bias in their growth plans is what sets a competent growth agency apart. Meaning, they are not focusing on a specific topic, such as search engine optimization, social media marketing, or inbound marketing.
Their decisions are based on data. Because of this, they are influenced by objective outcomes
Provided services include:
- The implementation of sales infrastructure
- Supporting Sales
- Developing websites that drive sales
- Generation of inbound leads
- Alignment of Sales and Marketing
- Coaching sales
- How to hack growth
There should also be the ability to provide consultants to perform specialized work if they have the talent needed but not the core services.
Growth does not come at an additional cost. Strategic initiatives are at the core of growth. In addition to strategic initiatives, culture is equally critical. Change won’t happen unless you are open to it.
Conclusion:
Growth marketing firms like ours in London integrate technology, sales, and marketing services to provide a single vision under centralized management. In addition to addressing today’s problems, they build a road to the future for your business.
