Marketing is one of the most critical parts of any business, and yet it’s overlooked by many entrepreneurs. If it seems that your strategies are not working, the new year is the perfect time to change them. Karim Ayyadi is a marketing specialist, and today he wants to share his handbook for optimizing marketing processes in 2022.
You probably already have a marketing strategy in place. While it might be working okay, you should constantly re-evaluate it to determine if you’re getting the best results. First, consider re-targeting your ads and content. “If you’ve been in business for a while, you may have exhausted all the clients in your current target demographic,” says Karim Ayyadi. “They might have already seen your ads many times and are no more interested.” So, Karim recommends trying out new targets to see whether you get results. “There are people from all walks of life who want your product,” he says. “Try brainstorming to see whether you’re underserving any market.”
Karim suggests providing more value to your customers. “When you send out an email campaign, make it worth the client’s time to open the email,” he says. “Give a gift, coupon code, or another opportunity.” You can also create content that will help people but won’t directly result in sales, such as PDFs and guides. “You don’t have to focus on making a sale every time you post,” states Karim. “Creating goodwill toward your brand is just as important.” It’s always better to build a rapport with your customers and make them excited about your product or service. Most people won’t make a purchase the first time they see a call to action, but you might be able to convince them over time.”
It’s the new year, and it’s time to overhaul your marketing processes. With tips from experts such as Karim Ayyadi, you can begin the overhaul right away.
