Email marketing is a powerful marketing strategy that can propel your company to new heights if you are looking for ways to expand your online business.
Due to its low costs and high productivity, email marketing has always been one of the highest-ROI online marketing strategies available.
You can increase productivity by improving lead conversion with a successful email marketing campaign. However, it all depends on whether or not your email is delivered, and the main issue is email bounce backs.
According to reports from 2021, approximately 10% of all emails were bounced for various reasons. Individuals attempt to resolve email bounce back issues, but they don’t always have a clear root cause or solution, and many bounce rate reduction strategies necessitate a subjective, qualitative evaluation.
This blog will go over a comprehensive overview of email bounce backs and some ways to reduce them, which can improve pitches.
Table of Contents
What Are Email Bounce Backs?
Email bounce backs are the most common problem that affects almost every business, big or small. The email fails to reach the recipient’s inbox, resulting in a delivery failure.
It can harm your entire email marketing campaign and expose your account to SPAM filters.
There are two types of bounces: hard bounces and soft bounces. The recipient’s email address is invalid in hard bounce, whereas soft bounce occurs due to temporary issues.
Whatever the reason for your bounces, keeping track of them will help you manage your email campaigns more effectively and protect your sender’s reputation.
Why Should You Worry About Email Bounce Backs?
You won’t be able to prevent every email bounce back, but you can try to keep your bounce rates as low as possible to avoid emerging failures.
It can not only harm your reputation as a sender because your ISP monitors your domain and IP bounces, but it can also reduce your average revenue per email.
Furthermore, reviewing your bounce error codes can assist you in identifying issues with your sign-up forms or list hygiene processes.
A hard bounce is a more serious issue than a soft bounce because it cannot be fixed with subsequent email sends due to issues like incorrect domain names, invalid email addresses, or inactive subscriber mailboxes.
7 Ways To Reduce Email Bounce Backs
Many reasons are responsible for email bouncebacks, including mailbox issues, server issues, or content issues.
But there are always some ways to overcome the issue. Here we are presenting you seven great ways by which you can reduce the problem of email bounce backs. Let’s check them out :
1. Enter Correct Email Address
It is the first and foremost step you must consider to enter the correct email address. In most cases, emails get bounced because they are entered incorrectly.
It can be due to spelling issues or inactive mail addresses. So, next time, be careful; otherwise, you will receive red spam flags for the same.
2. Segmentation
Whatever be your niche, always do proper segmentation while planning an email marketing campaign. This ensures that you are sending the email to the right person.
It can be based on age, gender, location, interest, etc. Your email reaches a person of similar interest, and you won’t be receiving extra red flags.
3. Clean Your List
Take enough time to clean your list of duplicate and inactive users. You can even use email marketing tools here, which can be used for better verification.
Start re-evaluating your subscriber acquisition methods if any of your email addresses appear to be old or non-functional.
4. Resolve Hard Bounces
You can always keep an eye on hard bounces and soft bounces and even look at how to distinguish them more precisely.
If you notice any of the hard bounces, check whether the email address is still active or not. If it is inactive, identify the cause of the problem and look for ways to improve your quality.
5. Provide Value
Your email marketing strategy should not only be concerned with selling the product or service, but it should also provide some value to the recipient; otherwise, it won’t take a second to unsubscribe you.
You can offer them good discounts and deals or send a product as a free sample by answering a survey to provide them value.
6. Send Consistent Emails
Sending constant emails is an excellent way of improving your market standing by retaining your subscribers.
You can commit a specific time of the day or the week to share valuable and actionable content with your clients, thus driving sales and a better ROI.
7. Analyze Performance
It is always great to analyze your performance at the end regarding bounce rate reduction to better your email marketing campaign.
Instead of only focusing on bounce rates, check out metrics of every aspect to tweak all the issues and prevent email bounces from occurring due to that problem.
The Bottom Line
Email bounces happen to everyone, and while they’re annoying, they’re not the end of the world. The most important thing is to learn from your mistakes.
Look at the message you sent out and see what characteristics might have triggered your recipients’ spam filters if you notice a spike in your email bounce rate after a blast. If you regularly incorporate new, better habits, you’ll eventually see your desired results.
If you better understand the issues associated with your email marketing campaigns, you’ll be more productive and effective.
