Are you considering using custom mailer boxes to ship your products but are not sure if customers will care about it? You are not alone. When it comes to going the extra mile for your business, there is always a question of if it is worth it or not.
Read on to learn how and why customers ultimately care about packaging.
Table of Contents
Why You Should Care About Packaging
Before talking about what customers may or may not think about premium packaging, it is important to dive into what you think about it. After all, it is your brand and your product, not theirs. If you have been on the fence about it, here are a few things that may help you finally solidify your thoughts.
Detailed Products Deserve Detailed Packaging
If you are the one who built your company from the ground up, you are probably quite proud of it. As you should be! You have probably spent hours upon hours creating and refining your products into what they are today, paying close attention to every little detail. With this amount of detail, shouldn’t your products be presented to customers with the same detail? Premium packaging can do this!
Your Brand Is Everything
We all know that products get customers to stay, but it is often the branding that gets customers to try the product in the first place. It is for this reason that branding is so critical to the success of your company. Creating custom mailer boxes is a great way to help solidify your brand in the eyes of the consumers.
It is the First Thing People See
When you ship your product out to a new or returning customer, the first thing they see is the box. While they may be expecting a typical UPS or FedEx box, if they find something much more colorful and interesting, it can only enhance the experience.
As a company, it is critical to stand out. So, let the first thing customers see be something that sets you apart from everyone else.
Consumer Perceptions
Now that you may have a better idea of what your thoughts on premium packaging may be, let’s take a look at what the customer’s perception of it might look like.
Details Matter
While it is hard to say exactly what everyone’s reaction will be, there is one thing that will always be true. The details matter.
The reason why you slaved over the details of your product was to make sure that it became the best possible product for its price range. Customers can feel this lift in quality. The same goes for packaging. When you spend time, energy, and money on your packaging, customers feel the care and attention to detail and are more inclined to be loyal to you.
Brand Remembrance
In addition to paying attention to details, you want your product to be remembered. The likelihood of your product being remembered after showing up in a custom box rather than a standard one is much higher!
Subconscious vs Conscious
The main point to be recognized here is that every customer will react differently to receiving their product in a custom mailer. However, whether they consciously recognize and appreciate it or subconsciously remember it, it is still more likely to stay in their mind than if it were a regular box.
How to Use Packaging to Your Advantage
If you decide to start using custom premium packaging for your products, make sure you make the most of it! Here are a couple of ideas.
Social Media Influencers
Unboxing videos have become very popular on social media. Many companies pay popular influencers to unbox their products and talk about them. This is a great way to get your name out there and show off your new fancy boxes.
Saving on Rent?
Is your company saving rent by not having any physical store locations? That is a great way to do business! The only pitfall is that this route often produces a lack of brand awareness. However, there is good news. Since you are saving on rent, you can easily invest in premium packaging to make up for this loss in brand awareness.
Designing Your Mailer Boxes
Lastly, if you are planning to use custom mailer boxes, make sure you design them well. You will need to follow the company’s instructions properly so that the design comes out correctly. And you will want your marketing and design team to work together to come up with something that is eye-catching, memorable, and on brand.
The Takeaway
The bottom line is that while it can be hard to say exactly what every customer is going to think about the way you package your products, the overarching reaction to premium packaging will be positive. Not everyone will consciously recognize it, but it will ultimately help further your brand and create loyal customers!
