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Marketing automation explanation
Marketing is constantly changing. Gone are the days when companies relied on television, radio, and newspaper marketing, which was expensive and hard to analyse. Today, companies of all sizes are using digital platforms in marketing customer retention and acquisition.
How marketing automation is done
Marketing automation works in a relatively easier way compared to traditional, antiquated approaches. In it, the marketing team first identifies the best tools to use to develop their marketing content. The team then works to develop the message, which could be in the form of an email or SMS. Then, in most cases, they do internal testing and then distribute the ad. Finally, they use analytics to measure the impact.
Broadly, the marketing automation process can be divided into:
- Selecting a good marketing automation tool or customer engagement platform
- Coming up with the message you want to promote
- Designing the message. It could be an SMS, email, video, or banner
- Distributing the message
- Using data analytics tools to measure the impact of the message
How to maximize outcomes in automated marketing
Experienced marketers use several approaches to increase their outcomes. Some of the most common strategies to maximize these outcomes are:
- Do your research on your target audience
- Embrace teamwork when developing the marketing plan
- Be mindful of the target audience
- Make your marketing content interesting and informative
- Be accurate on what you are offering
Industries that use marketing automation tools
All industries use marketing automated tools to design and distribute their marketing content. Some of the top ones that spend more on these tools are:
- Real estate
- Finance
- Education
- Retail
- Healthcare
Businesses using marketing software
Companies of all sizes spend money on marketing in one way or another. In this regard, data compiled by Salesforce show that over 85% of all firms use customer engagement tools to reach more customers. The same is true for most non-profit organizations.
How marketing automation affects customers
To be clear, most customers don’t love engaging with marketing materials like TV ads or email content. However, most people appreciate seeing ads that are tailored to their liking. Fortunately, marketing automation tools can help with this. You can create ads that target people of a certain demographic using automated tools. For example, you can target ads on online learning to students instead of older people.
Marketing automation: where to start
The best starting point in any marketing strategy is to understand the type of customer that you are targeting and how they prefer to receive content. After this, your team can identify a good company that offers marketing automation services. Finally, create the content and use analytics tools to measure the impact.
Marketing automation benefits
More efficient and effective campaigns
Marketing automation helps to ensure that campaigns are more efficient and effective. This happens because of the feedback you receive from the audience.
Faster
With automated marketing strategies, it is possible to run a campaign at a faster pace. Indeed, using SMS marketing, you can easily come up with a message and send it to thousands of people instantly.
Building a long relationship
Some automated marketing approaches help to build relationships with customers. A good example of this is email marketing, where a customer provides their email address. The same is true with social media marketing, where a customer can follow your company after seeing an ad.
Personalization
Some marketing methods can let you customize the message you send to the customer. For example, an email message can start by saluting the customer using their name.
Team Productivity
In automated marketing, teams within the organization can easily interact and share ideas. For example, designers can share ideas with the sales team easily.
Easy to correct
All marketers make an error in their processes. With digital marketing, it is easy to avoid errors by just tweaking the message.
Are you ready to automate your marketing?
Retainly is a fast-growing marketing automation and engagement platform that works with companies in all industries to boost their brand presence. It provides marketing automation solutions like SMS and email marketing automation that help firms to deepen their engagement. It is an intuitive, easy-to-use platform that companies can use to grow their businesses.
