You’re a content entrepreneur.
You’re passionate about creating content.
You even enjoy dealing with the hoops and hurdles that come with the job.
But now, you’ve set your sights on ecommerce.
The thought of stepping into the ecommerce arena overwhelms you, and for a good reason. The ecommerce space is notorious for its cutthroat competition, after all.
You can’t help but wonder… How on earth can you increase your chances of success in ecommerce?
I’m glad you’re here.
Because in this guide, we’ll talk about the strategies and tips that can drastically increase your chances of starting and growing a successful ecommerce business.
Let’s hop right in.
Table of Contents
1. Automate Tedious/Repetitive Ecommerce Management Tasks
Content entrepreneurs are dead serious (and are quite savvy) about creating content.
But when it comes to copying and pasting product details from one ecommerce platform to another, tracking inventory, and calculating shipping costs?
Not so.
Managing an ecommerce business involves a myriad of time-consuming, tedious, and repetitive tasks—something not many content entrepreneurs appreciate doing.
To succeed at adding a successful ecommerce arm to your content business, you need to automate the menial, repetitive ecommerce-related tasks, such as inventory tracking, calculating shipping costs, etc.
The more tasks you automate, the more you can focus on what you do best—creating content and building an audience.
Consider checking out Veeqo, a shipping software on steroids. It helps with inventory control, analytics and forecasting, automates shipping rules, etc.
With the help of ecommerce management platforms, you won’t need to hire as many people since many of your tasks will be automated. You also free up a good bit of your time, allowing you to focus on the more important parts of running a successful ecommerce business.
2. Scale your Content Production
Content production is what you do.
It is what you specialize in.
Just because you’re setting up an ecommerce business on top of your existing content business doesn’t mean you need to step away from the whole content creation ecosystem.
Far from it.
In fact, you need to double down on your content production if you want to grow your ecommerce business to massive heights.
Use the strategies below to scale your content production:
- Outsource. Get reliable third-party content providers to double or triple your content. If your goal is to generate monthly organic site visitors around the six-figure mark, then work with SEO content providers that will write your articles and build you free backlinks. That way, your site gets a major boost in ranking power—without you breaking the bank.
- Repurpose. Get more mileage out of your content pieces through repurposing. If you’ve written a lengthy article, get 4 – 5 snippets of texts, then turn them into social media posts. You can also create an infographic version of your article. Another thing you can do is create a slide presentation version of your post.
- Task bundling. Bundling your task is a productivity hack that even elite performers use. On Mondays, focus on conducting research. On Tuesdays, focus on coming up with article titles. Wednesday onwards can be your day of writing.
3. Streamline Social Media Marketing Efforts
If you haven’t yet, then you need to streamline your social media marketing efforts.
As someone whose area of expertise is content creation, you need to get as much mileage out of the content pieces you create for your ecommerce store by distributing them on as many social media sites as possible.
Focus on the social media platforms your target audience is hanging out and ensure they see your content.
Once those social media platforms are squared away, experiment by distributing your content on other platforms. (As long as it doesn’t cost you too much time and effort to experiment, then you should absolutely give it a go.)
With the help of reliable social media management platforms, it should be easy and less time-consuming to distribute your content pieces.
Vista Social is a great social media platform to consider.
While the platform is packed with modern social media management features, it’s priced very affordably. They only charge $3 per social media platform. You can add unlimited users and posts.
(If you’re wondering how Vista Social stacks against its competitors, here’s a SocialPilot vs. Hootsuite vs. Vista Social comparison.)
These are some of Vista Social’s features:
- Direct short-form video publishing
- Bulk scheduling
- Automated content curation
- Trending audio suggestions for videos
- Two-factor authentication
- Share live content calendar links
- Highly customizable reports
- Etc.
4. Invest in Reliable Project Management Software
There is a right tool for every task or process.
For instance, quality assurance teams use reliable performance testing software to ensure apps work in functional and actual load conditions.
To tie all of your efforts together, you need a robust project management software.
Whether you’re setting up your content production initiatives, streamlining your social media marketing campaigns, or staying on top of your ecommerce management tasks, you need the help of your team to ensure your content-powered, ecommerce business runs like clockwork.
Consider using monday.com.
Many online entrepreneurs live and die by monday.com because of how robust and feature-packed the project management platform has become.
With all the features and updates monday.com has added to its platform throughout the years, it has become one of the best project management tools in the market.
With monday.com, you can:
- Setup automations so you can create, assign, approve, and track tasks or projects
- Create custom dashboards, so you know how your team is progressing
- Use the Kanban view to prioritize and balance tasks
- Collect data to learn about your team and manage them better by creating forms
- Etc.
There is A LOT you can do with monday.com to bolster your ecommerce business while maintaining your content entrepreneur workflows.
Having a project management software is an absolute must. But if monday.com doesn’t fit what you’re looking for, check out these monday.com alternatives.
Be a Rockstar Content and Ecommerce Entrepreneur
You possess a massive advantage as a content entrepreneur if you start an ecommerce business.
Even in ecommerce, content is key.
By producing tons of helpful content, you make your ecommerce business so much more recognizable and trustworthy, both of which lay the foundation of a sales-generating ecommerce business.
What’s more, you avoid tons of headaches running your ecommerce business if you use the strategies above since you’ll:
- Automate your tedious, repetitive ecommerce management-related tasks
- Streamline your social media marketing campaigns with a robust SMM tool
- Invest in a reliable project management platform to have a near-frictionless team collaboration
As a content entrepreneur, what strategies and tips can you share with the community to succeed at ecommerce? Share your ideas below.
