Most Americans have at least one form of insurance today. How can an agent ensure this insurance is purchased through them rather than a competitor? What can an agency do to generate more leads and gain more clients? The following marketing tips are of great help in achieving this goal.
Table of Contents
An Effective Website
Having a website isn’t enough today. This website must provide everything a person needs to ensure they don’t go elsewhere for information. The Insurance Website Marketing Bible is an excellent resource for every agent today, as it provides actionable ways to create insurance agent websites that drive traffic and generate leads.
After reading this material, work with a website development team to create a website that looks professional and is easy to navigate. This team works to ensure no step is overlooked when creating the website.
The site needs to share information about the different lines of insurance the agency offers and how each line will add benefit to a client’s life. This single step will help to boost leads and sales significantly.
Wallet Cards
Provide each contact or client with an emergency information wallet card. This card should include the police, fire department, poison control, and other important numbers. In addition, ensure the insurance agent’s contact information and phone number are on the card for claims. Leave a space for them to add their policy number.
Clients love having this information easily accessible. They can pull it out along with their driver’s license if they are involved in an incident. Pass this card out to every person and provide them with extras. They can then share the cards with family and friends. The business benefits because referrals cost very little money and are the best form of advertising.
Sponsor a Local Team or Event
Business owners should always look to their local community first when trying to attract new clients. It’s easy to develop a relationship with individuals when you meet in person. Doing so online is significantly more challenging.
One way to meet more people and get the agency’s name before the target audience is to sponsor a local team or an event being held in the community. Another way to do so is to volunteer for a local organization that spends time out in the community. Brand visibility is key to bringing in more clients, so ensure the agency name gets before the right people by becoming more involved in community events.
Host a Car Show
Drivers love to visit car shows. This show may feature older cars or it may be new models that a dealership is trying to sell. There is no better place for an insurance agent to generate new leads than an event like this. Host a car show and let people know about the agency.
The majority of visitors to the show are drivers who love cars. They want to ensure their vehicle is protected if they are in an accident. Have materials on hand that show why your agency is better than the many others out there and gain new clients. Even those who aren’t in need of car insurance may need other forms of insurance the agency provides, so a specialized event of this type is never a bad idea.
Try one of these tips today. Once the results are seen, every agent will wish to try the other tactics. A website, however, should always be the first thing an agency does to market its offerings. The internet is where consumers turn for information today, so an agency without an effective website is missing out on business.
