Sky-piercing buildings, white-sand beaches, luxurious lifestyle, and nowadays home to top social media influencers! Yes, we are talking about the world’s favorite destination – Dubai. As social media is penetrating worldwide, so is the whole Middle East. There is a trend of influencer-recommendation-based shopping culture and persuasive AI-based technology.
Brands are utilizing influencer marketing strategies by collaborating with Dubai’s leading influencer marketing agencies for better branding and marketing.
They utilize the power of social media influencers to position their product better or launch new ones!
In this blog, we will specify the best influencer marketing agency in Dubai, UAE and how brands can leverage its advantage. But, before we dive further, let us talk about the past, present and future of influencer marketing
Table of Contents
The Prevalence of Influencer Marketing in Dubai, UAE
Influencer marketing in the Middle East is more than just a trend—it reflects greater forces of modification happening across cultures, consumer behavior, and industries.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Ruler of Dubai, has announced an investment of $41 million to establish a dedicated hub for content creation and influencer headquarters in the UAE. This significant allocation of funds aims to support the growth and development of the digital content sector in the region.
His official statement revealed, “We aim to develop this promising sector by training national and Arab talents that can present valuable and enriching content”, “We also tutored the formation of a permanent influencers’ headquarters that provides year-round support.” The new headquarters is built in collaboration between the UAE Government Media Office and the New Media Academy.
Emirati Influencers are a growing media & marketing channel in Dubai. According to Deloitte, Gen Z and millennials spend up to 37% more time on social media than previous generations.
According to Mohammad Al Gergawi, Minister of Cabinet Affairs, “The fund is devoted to supporting content creators and presents exceptional opportunities for them to fulfill their potential, grow businesses, and represent the accomplishments and ambitions of the Emirati people to the world. These exertions will solidify the UAE’s position as a global capital for digital content.”
And now let us understand how brands are utilizing the benefits of influencer marketing in the GCC region!
Leveraging Digital Communities in the MENA region for Massive Reach:
In diverse cultural predispositions, authentic relationships are built through personal interactions. This is where influencers—who feel like peers or voices, one can trust as reliable sources of knowledge rather than far-off celebrities. Hence, influencers are the choices for brands for marketing their product/service. These influencers don’t directly sell a product to their viewers/consumers; they share their experiences and values with them. They educate rather than sell.
And hence, are the preferred choices for celebrities.
An influencer marketing agency in the Middle East nurtures these relations and bridgegap between brands and influencers for better customer acquisition.
Fish Where the Fishes Are:
The Gulf region is among the youngest markets globally, meaning there is a voracious hunger for digital content. Social media platforms like; Instagram, Facebook, TikTok, Snapchat, and YouTube etc, have eventually become the choice for entertainment, education, knowledge, and even shopping in the Golden Emirates.
Influencers are the real assets ruling the masses here. Be it makeup tutorials, entertaining lifestyle vlogs, travel vlogging, personal storytelling—or whatever—a new biosphere of influencers is molding people’s decisions in the Middle East to discover products and make purchasing decisions.
A top influencer marketing agency in the UAE surely can blend these entertainment offsprings into seamless, & organic marketing maneuvers.
Best Influencer Marketing Company in UAE
To localize content for the golden sheikhdoms, influencer marketing campaigns need to be powered by regional/local or cultural relevance to appeal to their civilizations.
So, let us disclose the best one!
Grynow Media FZ LLC is the best influencer marketing agency in UAE and Middle East region that creates strategic collaborations for global and local brands to target consumers through influencer marketing.
According to Grynow.ai, when it is an influencer from the UAE, Saudi Arabia, or any Middle Eastern country, the recommendation is a thousand times more powerful in resonating with people compared to an international campaign, when the target audience is in GCC or Middle East region.
How Does The Best Influencer Marketing Agency in Dubai, UAE Function To Promote Brands?
An influencer marketing platfrom in the UAE acknowledges the need for a brand to build networks of influencer/s to maximize its reach and impact across the various fortes within a specific audience. It helps a brand stand out in a crowded marketplace. The deeper connection between consumers and chosen influencers leads to consumer-brand trust. When a favored influencer recommends a brand, 7 in 10 consumers surveyed by IGYGrow, reported they are more likely to positively engage with that brand, counting purchasing the brand’s product, recommending it, and becoming loyal to it.
To understand the workings and functioning of an influencer marketing agency in the UAE, we have to go through the processes involved at each stage.
Establishing relationships with brands:
The first step is very crucial because brands contact an influencer marketing agency in the Gulf region, with a “problem”. The agency now utilized all its resources and tools to find the “Solution” for the brand.
Setting targets:
Brands engage with the leading influencer marketing company in Dubai, and targets are established. Based on target the campaign size is decided.
Comprehensive research of the market:
Marketing research holds prime importance. Brand past performances, campaigns, and outreach activities are analyzed. Further, consumer behavior, marketing culture, competitor insights, and distribution channels are researched.
Handpicking of influencers:
Influencers are the bandwagon of the campaign and bear one of the major responsibilities to communicate the right message for the brands. Moreover, the influencer’s niche, outreach, engagement, popularity, type of content, etc are crucial in the campaign. After thorough verification, influencers are brought in.
Content ideation:
Marketing trends are evolving and regularly updating. Through actionable market insights, content is carefully designed. Proper metrics are studied and internalized in the content.
Enrichment of content:
Emirati influencers are popular for their unique content and their style. They get the full liberty to create content. Further through a more creative and innovative approach content is enriched.
Launch of the campaign:
Various factors like time of launch, platform of launch, etc have great impact on the overall health of the campaign. The best influencer marketing agency in Dubai already has tips and tricks up its sleeves, and it launches campaigns with a single objective of realizing brands targets.
Campaign management:
The campaign is launched on various platforms with many influencers operating simultaneously. An oversight mechanism is necessary to limit errors and expand campaign outreach.
Dynamic interventions:
Through oversight provides necessary traction to the campaign. Errors and limits arise, which are taken care of on the spot by the best influencer marketing agency in the MENA Region. Dynamic intervention is also utilized to unlock keystone niches and increase outreach.
Measuring results:
Influencer marketing in the UAE rests on the bedrock of data. Data provided tangible and perceptible outcomes of a campaign. Every engagement, conversion, etc can be converted into data metrics. Brands can compare the success of campaigns with these measured results. Moreover, it is crucial to mention here that influencer marketing campaigns by Grynow Media FZ LLC are well known for providing benchmark results.
Client and influencer retention:
The latest influencer marketing trend suggests that brands and agencies are undergoing a long-term relationship. This action is a direct outcome of consumer behavioral studies, where the customer is loyal and devoted and expects their concerned influencers to exhibit the same attributes. Recent results truly support a long-lasting relationship that has an impact on long-term growth of the brand.
Repeat campaign:
Client and influencer retention has a single objective, i.e., to recreate a new campaign and launch it. Through continued visible impact, consumers tend to rely more on the brand and its product. Ultimately, higher sales, brand awareness, and brand affinity.
Conclusion
Influencer marketing campaigns in the UAE, are more nuanced and detailed. To formulate the best campaign for brands, dexterity and a high level of expertise is required. Brands must connect with the best influencer marketing agency in Dubai, UAE to obtain desired results.
Grynow Media is the top influencer marketing agency in the Middle East. It has its presence registered at Global levels. It possesses an elephantine database of more than 300 million influencers. The influencer marketing experts have more than 8 years of experience. More than 35000 campaigns have been executed for 1600+ brands.
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