In 2020, worldwide lockdowns were a major motivator of online commerce. Trends in the GCC or MENA area show that TikTok has become more popular, podcasts have been more common, and Instagram has evolved into a commerce platform, among other things. Customers try to avoid ads as much as possible. Customers may now select what they listen to and who they believe in, ushering in a new era of democratic media consumption. As a result, the digital market is becoming increasingly crowded and influencer marketing company in UAE have emerged. As the attention economy expands, we’re seeing a whole new sort of commerce emerge, where firms find and capture customer attention by offering engaging and appealing content, particularly in the MENA area with the help of an influencer marketing company.
Recognizing this, we investigated the best influencer marketing companies and GRYNOW is the best available. They’ll develop native advertising that is more likely to resonate with consumers or Arabs, for example, perhaps improving the effectiveness of your ads and total conversion. Analysts will then figure out which influencer content is the most successful and develop sponsored advertising to reach a certain group. Because popular creator’s content is perceived to be more genuine, it will create greater engagement and conversion. The success can be seen on various platforms for example- a purchase was made by 40% of Twitter users as a result of an influencer referral according to twitter blogs. Grab the opportunity by indulging with the top influencer marketing platform in MENA region.
Table of Contents
An Overview of Influencers In The United Arab Emirates
In the United Arab Emirates (UAE) and Saudi Arabia alone in 2020-2021, there were slightly over 1 400 news stories mentioning ‘influencer’ and over 1 500 social media mentions of ‘influencer,’ a 34 per cent increase from last year. In other words, more individuals in these two regions are discussing creators and their rise this year.
As digital transformation and online pivoting of marketing tactics became required to respond to the effects of the pandemic in June 2020, the necessity for influencers became increasingly evident to online users.
Many internet consumers have recognised the benefits of social influencers since then, from consuming more material to anticipating creator marketing trends, and companies must do the same.
Influencer Marketing’s Success In The United Arab Emirates
Influencers may be found on a variety of online platforms, including Instagram, Facebook, Twitter, TikTok, and others. But how does an influencer’s presence look like in the United Arab Emirates and Saudi Arabia?
According to a BPG Group and YouGov poll, 85 percent of millennials in the UAE and Saudi Arabia follow at least one social media creator, with “entertainment” being the most popular category on these platforms. The following are some of the hot topics regarding ‘influencers:’
- ‘Influencer marketing,’ which refers to internet discussions on influencer marketing in the region that have occurred throughout the year.
- ‘Influencer counsel,’ which refers to how internet consumers prefer to take advice from an influencer over an agency.
- ‘campaign,’ which alludes to Swarovski’s Ramadan celebration for a campaign.
However, as the data indicates, influencer marketing has a sizable following on social media and can be quite powerful when done correctly, as consumers and users trust creators more than traditional advertising.
Influencer mentions on social media have been prevalent in the UAE and Saudi Arabia, with ‘influencer’ having a continuous social reach of over 100 000 on the site. According to Arab News, the term “influencer” had a total social reach of slightly over 4 million in April, as online debates in the two nations focused on creator marketing in the wake of the worldwide epidemic.
According to the BPG Group and YouGov social media influencers survey, 73 per cent of customers in Saudi Arabia and the United Arab Emirates have purchased from a business or tried a service recommended by a creator. Creator marketing’s success is yours for the taking with the help of a leading influencer marketing company in GCC region!
Benefits of Influencer Marketing In UAE
One of the most effective strategies to swiftly grow your brand online and create awareness among your target audience especially in the UAE is through influencer marketing. It is expanding faster than digital advertisements, according to Forbes. Benefits which it confers are:
1. Enhanced Brand Recognition
Improving brand recognition is one of the instant benefits of employing influencer marketing. A social media-savvy target audience will become acquainted with your brand, stories, and products. As a result, it’s critical to provide quality content that boosts your social media presence.
2. Authority And Trust
Popular creators have developed deep bonds with their followers, earning their trust and credibility. Users take their advice seriously. When a celebrity promotes a product or service, for example, the brand they’re marketing gains immediate credibility. Social influencers have a certain amount of power over the products or services they promote.
3. Connection To A Much Larger Market
You are not just reaching your target audience when you use a popular creator. You’ll also be able to form a relationship with another market segment. For example, millennials and Generation Z customers are very valuable groups who can quickly improve sales and earnings as GEN Z is most impacted by popular creators according to marketing charts. Top Influencer marketing company in Middle East like Grynow can do this easily.
4. Establishment of a Trend
Because they often introduce their audience to fresh ideas, goods, and businesses, popular creators may become the driving force behind new movements. You may demonstrate that your firm is a pioneering leader by connecting your business with a trendsetting influence. Furthermore, influencers may create trends by highlighting your products and services, attracting attention, and increasing sales.
5. Collaborations
Engaging with an influencer is the start of a long-term partnership. Through them, you will also be able to grow your network. Your connection with a popular creator will provide long-term outcomes that will benefit both of you.
6. Boosted Conversions
Influencers have the ability to steer their audiences toward a certain product or service. Consumers seek popular creators for suggestions because they regard them as trustworthy. Consumers rely on influencer recommendations that can lead to sales, according to the Digital Marketing Institute.
Final Thoughts
Grynow has broken through the barriers between popular content creators and campaigns. They create campaigns that are specific to the brand in issue. They may promote a business on a variety of platforms, including Facebook, Instagram, Twitter, Twitch, YouTube, and Tik-Tok, to name a few. In other words, they should advertise in areas where the majority of their client’s target audience is active and engaged on a regular basis. They can also discover new internet places where an agency’s influence might be expanded.
The degree of expertise at the best influencer marketing company may provide any company with a competitive advantage. They ensure that an agency will receive more attention, will be at the top of its sector, will attract new consumers, and will acquire influence across numerous social media platforms. The business examines each client’s strengths and limitations and develops tactics that are a mix of inventiveness and perceptibility making it the best in UAE.
Do try it out and share your experience!
