Introduction
Instagram is always introducing new features and adjusting its algorithm, which means businesses have to be up to date to keep a steady growth of their accounts.
So what’s the best way to adapt? The answer is to try and incorporate new strategies. Companies that choose the way of purchasing likes and growth risk being banned by Instagram as these methods go against the laid down policies. That is why brands need to have a strategy for organic and authentic growth. As well as enlisting the help of a digital marketing firm like followers.io, here are some tips to help you grow your brand organically using Instagram and get instant views.
1. Be Consistent
Consistency is a virtue that’s important in business and even more so in Instagram marketing. You will not have one post and hope that it will go viral. Since most posts will not go viral, you must find a better strategy of putting your content in front of your audience. The things you want to focus on are your posting schedule, content quality, and the frequency at which you post.
Regarding the best posting times, mid-morning appears to be the peak across all industries. If you don’t know yet when to post, mid-morning is as good a place as any to start.
Posting consistently builds an expectation for your fans to anticipate your next post. The bigger brands post severally in a day while those ones that are still growing can only post a couple of times in a week. Whatever posting schedule you choose, ensure you post consistently to set
Whichever you commit to, just make sure it’s a consistent schedule to set anticipation with your fan base.
Finally, you want to ensure that you are consistent in the quality that you post. Instagram feeds have a lot of noise these days, so it is important that you stand out. Stock photos or poor quality images will derail your efforts of building your brand.
2. Promote cross-platform
It would be foolhardy to restrict yourself to marketing only on Instagram. You also need to advertise your Instagram account on your other social platforms. Most people have several social media accounts as these platforms have unique benefits. Promoting cross-platform allows you to get to different audiences.
Lead fans on other social media channels to your Instagram account for exclusive content or offers. Another tip is to use a visual platform like Pinterest to widen the reach of the content that you post on Instagram.
But the social media aren’t the only spaces for growing your brand organically and getting instant views. While it is a smart idea to engage a service like followers.io, promoting your Instagram profile on other places like your website and email newsletters will go a long way toward widening its reach.
There are also offline opportunities to market your Instagram account. An example is adding your account to your promotions and in-store signage. You can also run short promotions where you offer a discount to Instagram followers.
3. Invest in content diversity and production
Gone are the days when engagement used to be only restricted to in-feed posts. These days, Instagram includes various types of content like views of IGTV episodes, Story mentions, and Story replies. Thanks to growing varieties of types of content like Instagram Reels, users have more opportunities for increasing their organic instant views.
Followers.io, a top digital marketing company, recommends that, if you only previously did in-feed posts or attempted Stories randomly, try to commit to just a couple of Stories weekly to set consistency and plan your content for it. Given that there are different ways of using stories, you have multiple opportunities to find what works with your fan base.
The importance of creating quality content and ensuring that you post consistently cannot be overemphasized. Put some time to learn how to capture better videos and photos to maximize your chances of growing your brand. Alternatively, you can leave this to a professional agency like followers.io. These often have expert videographers and photographers that will handle the quality of the content you post.
4. Increase engagement time
Engaging actively with your followers on your account is one of the best ways to grow your Instagram brand organically.
It means setting aside time to respond to your followers’ posts and answer any questions they have.
Another tip is to create small chat groups and conversations to connect fans. If you can give your users a deep connection beyond company announcements and contests, you have a great chance of gaining a loyal user base that goes beyond social media.
Why is it important to prioritize good content and engagement? According to a recent study, making your customers be connected with your brand increases the likelihood of your followers recommending your brand to others by 68%. Also, the chances that they will buy your brand over the competition increases by 76%.
There are many approaches for testing out. These include responding or liking all customer comments and showing the personal side of your brand through a carefully crafted content strategy.
Increasing how you engage with your customers and interacting with them repeatedly is a useful strategy for helping to grow your account. Also, the relationships nurtured from this strategy will be stronger and more memorable compared to one-off interactions.
Conclusion
There is no shortage of options when it comes to growing your Instagram fan base organically. The strategies include posting a wide range of content and nurturing genuine customer relationships. These can lead to more dependable results that help you stay up o date with changes in algorithms than resort to spammy tactics.
But if you want instant views on your account, you may want to enlist the help of a proven digital marketing agency like followers.io. if you notice that certain days have large peaks, see the content type that you posted on that day and how people engaged with it. This way, you will be able to reflect on the tactics that work best and refine them for even better results.
