When it comes to running an online business, meeting customer expectations is critical for success. In today’s fast-paced, digital world, customers expect a seamless, personalized, and hassle-free shopping experience. This is where BigCommerce comes in—a leading eCommerce platform that helps businesses build and grow their online stores while meeting the expectations of their customers. That covers the introduction. But, what exactly sets BigCommerce apart from other eCommerce platforms in meeting customer expectations? Let’s take a closer look:
Table of Contents
#1 Personalized Shopping Experience
Personalization is a key factor in meeting customer expectations, and BigCommerce excels in this area. With its advanced segmentation and targeting tools, BigCommerce allows businesses to create a personalized shopping experience for their customers.
For example, businesses can segment their customers based on their purchase history, browsing behavior, and demographics to deliver targeted promotions, product recommendations, and content. This not only helps businesses increase sales but also enhances the overall customer experience.
One such company that has successfully leveraged the personalization feature of BigCommerce is Sony. This electronics giant uses the segmentation and targeting tools of BigCommerce to deliver personalized product recommendations, emails, and promotions to its customers, and meets the preferences of its target audience.
#2 Prioritizing Mobile Optimization
More and more consumers are shopping on their mobile devices and businesses that don’t prioritize mobile optimization risk losing those customers. According to a study by Google, 61% of mobile users are unlikely to return to a website that they had trouble accessing from their phone.
BigCommerce recognizes the importance of mobile optimization and offers responsive design templates that automatically adjust to fit the screen of any device. Additionally, the platform offers a mobile app that allows business owners to manage their stores on the go. This means customers can shop and make purchases from their mobile devices with ease, leading to a better purchase experience.
BigCommerce also offers responsive design templates that automatically adjust to fit any screen size, ensuring that customers have a seamless experience no matter what device they’re using. They also offer mobile-specific features such as one-page checkout, which simplifies the checkout process for mobile users. As a result of these efforts, BigCommerce has been able to meet the needs of mobile-first customers and stand out from competitors who may not have put as much emphasis on mobile optimization. This has helped it to attract and retain customers who value a smooth mobile experience, giving them a competitive edge in the eCommerce market.
#3 Easy Integration With Third-Party Apps
From payment gateways to shipping providers and marketing automation tools, there are numerous third-party apps that businesses rely on. This is where the easy integration with third-party apps from BigCommerce comes in.
BigCommerce’s open API and extensive app store make it easy for businesses to integrate with a wide range of third-party tools and apps. This not only helps businesses streamline their operations but also enables them to provide a better customer experience. For example, businesses can integrate with shipping providers to offer real-time shipping rates, track packages, and provide order updates to customers. This enhances the overall customer experience and helps businesses build trust with their customers.
Bonobos, a men’s clothing brand, is one such company that has leveraged the easy integration with third-party apps from BigCommerce such as ShipStation and Returnly. This brand was able to streamline its shipping and returns processes, providing a better experience for its customers by integrating with those third-party apps. Thus, opening gates for more customers in their business with the help of BigCommerce.
#4 Multi-Channel Selling
BigCommerce offers a variety of integrations with popular third-party platforms, such as Amazon, eBay, Google Shopping, and more for businesses to sell their products on multiple channels and build a potential customer base. Additionally, it also offers integration with popular social media platforms like Facebook and Instagram, allowing businesses to sell directly to their followers. This seamless integration of multiple channels makes it easier for customers to find and purchase products faster with the help of BigCommerce.
#5 Customizable Themes
By offering customizable themes to its customers, BigCommerce stands out well from its competitors. Like for example, the ‘Simplicity Light’ theme, is free and perfect for small businesses or startups that want a professional-looking website without having to spend much on a premium theme. It features a clean and simple design, quick page load times, and a minimalist layout.
On the other hand, BigCommerce also offers a range of themes that cater to different industries that include fashion, beauty, electronics, and many more. In this category, the ‘Modern Furniture’ theme is a perfect fit for furniture stores as it showcases products cleanly and elegantly, while the ‘Fashionopolism’ theme is perfect for fashion stores as it features large images, social media integration, and sleek layout.
With BigCommerce you can create unique and immersive online shopping experience that resonates with their target audience. While this may require advanced technical understanding, you can always opt for BigCommerce theme development from industry experts at B2B creative design agencies like CodeClouds. Their custom development services to create a personal and scalable experience are trusted by successful, global brands. By relying on veterans, you can then focus on other aspects of taking your business to the next level.
Takeaway
BigCommerce truly stands out among its competitors in meeting customer expectations with its robust features and exceptional user experience. The platform provides a comprehensive set of tools and functionalities to help businesses create and manage their online stores seamlessly.
It is BigCommerce’s user-friendly interface, advanced customization options, and responsive customer support that makes it the top choice for all business sizes. Whether you’re just starting or already have an established online business, BigCommerce provides you with everything you need to succeed.
Thus, if you’re exploring options for a reliable and powerful eCommerce platform that can help you meet and exceed customer expectations, then BigCommerce is the way to go. So, why wait any longer? Take your online business to the next level and stay ahead of the competition, sign up for BigCommerce today and start growing your business!
