We know that an unmanned store is a store without servers or cashiers. Owing to their convenience, unmanned stores are rapidly preferred by customers and owners today.[1] Owners are looking to further enhance these stores through digital signage solutions because it will promote customer engagement and improve the operations of their unmanned stores.
In this article, we’ll explore all the benefits digital signage can bring to enhance unmanned stores’ customer and owner experience.
Understanding Digital Signage Solutions for Unmanned Stores
Digital signage involves electronic screens displaying information about your brand and products. You’ve probably seen them around in stores, malls, or even on sidewalks.
Since unmanned stores have almost no staff, digital signage solutions can play a vital role in customer interaction. The display screens used in these stores are interactive, which means they can help customers find what they need with just a few screen taps.
Other advantages of these digital signage include:
1. Reduce Labor Costs
By investing in digital signage solutions, you can save on high labor costs. These displays are programmed with the needed information to assist your customers, answer their questions, and show them product details. Replacing employees with this signage also means customers will feel more at ease in your store.
2. Extend Operating Hours
Unlike employees, digital signage displays don’t get tired and don’t have limited working hours. Therefore, replacing human help with these signs means you can extend the operating hours of your store to bring in more business.
3. Enhance Convenience for Customers
With interactive screens, digital signage solutions make shopping easy and convenient for your customers. These user-friendly displays have all the information needed to guide customers through the shop and checkout process. This way, they don’t need to bother finding a staff member or stand in long lines at the checkout counter.
How Digital Signage Enhances Customer Experience
For customers who dislike communicating with others, using digital signage to enhance customer experience is a great solution.
1. Virtual Shopping Assistants
It’s common for customers to have trouble navigating through shops. Some might even feel too strange to ask the staff for help. Digital signage systems use monitors and screens to overcome all these issues and give you a perfect virtual shopping assistant. They offer easy-to-follow shop maps and show product information, such as price and instructions.
2. Personalized Offers and Recommendations
Commercial digital signage systems can take customer experience to the next level through personalized offers and recommendations. By collecting and analyzing customer data, the systems can tailor offers in real-time or recommend suitable products, showing your shop’s care and consideration for customers.
How Digital Signage Systems Enhances Shop Management
After using the digital signage systems, you no longer need to worry about the operation of the stores, as it has already been arranged for you.
1. Real-Time Inventory Updates
One of the great things about digital signage solutions is that they can be integrated with inventory management systems. It means you’ll always know what products are in and out of stock. This will save you time and energy to look for products in your shop’s storage room, and you’ll know when to restock.
2. Advertising and Upselling
Digital signage also has the function of advertising promotion, which means you can use one thing for two purposes and save advertising costs. Research shows that 80% of businesses that used digital signage observed a significant increase in sales.[2] The systems can also obtain customer purchase history data and show them other related or complementary products.
3. Security and Surveillance Integration
By integrating security and surveillance into your digital signage systems, you’ll be able to increase the safety of your unmanned store and customers. Real-time monitoring of your store will give you a comprehensive view of every corner and deter theft, putting you at ease.
4. Data-Driven Insights and Analytics
Digital signage can help you collect customer data like preferences, dwell times, and demographics. By analyzing these factors, the system will give you insight into what products are popular among the customers and which are not selling well. In this way, you can make well-informed decisions regarding your marketing strategy.
Digital Signage Solutions from ZWEIS
You’ll benefit from all the advantages mentioned above if the digital signage system is high quality. This is especially important if you plan to invest in it.
With two production bases and modern assembly workshops covering an area of 260000 square meters, ZWEIS has strong production and operation capabilities and continuously innovates in the digital signage industry.
ZWEIS is a reliable digital signage system provider with various outdoor digital signage displays. They’re especially known for their outdoor displays, which are exceptionally vibrant and bright. This means customers will have no problem viewing your store’s information, no matter the weather or time of day.
Conclusion
Digital signage solutions are a great helper for unmanned stores and can significantly boost your business’s sales. They’re in trend and are extremely effective in bringing in customers. So, contact ZWEIS if you’re ready to jump on the bandwagon and take your business to new heights. Their wide range of reliable products has a loyal customer base over the years, and their new solutions continue to impress.
References
[1] Unmanned retail thrives in China, brings convenience to consumers. Available at: http://en.people.cn/n3/2023/0228/c90000-10213961.html (Accessed: 30 August 2023) [2] Digital Signage Statistics 2023-Everything You Need to Know. Available at: https://webinarcare.com/best-digital-signage-software/digital-signage-statistics (Accessed: 30 August 2023)
