No matter what kind of content you’re putting out on the internet, I’m sure no one would argue the fact that the most important part of that process is knowing who your target audience is. This also applies to mobile app development.
It’s not possible in this day and age for any business to expand and grow without a mobile app. Mobile apps are the need of the hour. And when you finally decide to develop an app for your business, the most important part is understanding your target audience. The broadest possible classification of different types of target audience of an app can be done in the form of B2C apps and B2B apps.
If you’re looking for the best app development options in Texas, your search ends here. Rushkar has the best options for app development Texas has to offer. We can help you hire dedicated developers India has to offer at extremely affordable prices.
Table of Contents
What exactly is a B2B app?
Business to business or B2B apps are designed to target businesses. These are the apps that other companies or business institutions are going to use for professional work-related tasks. Companies might use B2B apps to run their businesses or let their employees access the apps for work-related tasks. Some of the examples of B2B apps are sales apps, point of sale apps, inventory management apps, enterprise apps, etc. Google Analytics App, LinkedIn Pulse, Asana, Salesforce Mobile, Hootsuite are some of the famous B2B apps you might have heard about.
What is a B2C app?
Business to consumer or B2B apps are the most common kind of apps. Most of the apps available in various app stores fall under this category. These apps are intended to be used by individual customers. Most of the B2C apps are developed for utility or entertainment purposes. That covers a large range of apps – from apps that let you buy medicines online to apps that help you manage your personal finances and everything in between falls under this category. Whatsapp, Uber, Airbnb, and millions of other apps that are targeted towards individual users fall under this category.
What’s the Difference Between B2B and B2C Apps?
The main difference, as discussed above, is definitely the type of target userbase. Apart from that, both kinds of apps are developed differently in terms of features, design, user interface, execution of several elements, etc. B2B and B2C serve completely different kinds of users and therefore the expectations are different as well. Below are some of the key differences between the two kinds of apps.
B2B apps Demand a Higher Marketing Budget
B2C apps gain users mostly through app stores and many times word of mouth. Online ads are also an option. The success of a B2C app depends upon a variety of factors including app store optimization, user reviews and ratings, promotional campaigns on social media and television, Banner ads, etc. The main goal when it comes to B2C marketing is to catch as many eyeballs as possible.
On the other hand, B2B apps need to find their way through tactics that are different. Word of mouth plays a huge role in marketing for B2B apps. Professional journals, networking, trade shows, etc. become very important for promoting a B2B app. Therefore, a strong sales cycle is a must for acquiring users for B2B apps. And marketing cost per lead is therefore much higher for B2B apps. But since you’re targeting businesses, not individuals, the possible return on investment with B2B apps is also higher.
B2C Apps Should be Straightforward and Simple
B2C apps should be ready to be used by your simplest of users. You don’t know how tech-savvy the average user of your app is. There are millions of apps available on app stores and the app you’re going to launch is bound to have a lot of competitors in form of other similar apps. And if your B2C app turns out to be even slightly complex, your competitors automatically win. B2B apps, on the other hand, can be targeting a specific group of professionals or businesses. You can definitely afford to add complexity to these apps.
B2C Apps are Needed to be Updated Regularly
B2C should be updated much more often than B2B apps. The market for B2C apps is really competitive and being relevant and providing the latest features is the only way to survive. B2B apps on the other hand benefit from maintaining a sense of uniformity. Having said that, you still need to provide updates for bug fixes, quality control, or to add new features.
Conclusion
We hope this article helped you understand the key differences between B2B and B2C apps. If you own a business or run a startup in Texas, and are planning to launch an app for your business, then look no further. Rushkar provides the best options for app development Texas has to offer.
Outsourcing mobile app development can help you save a lot of money and develop the perfect app for your business at the same time. Contact us now to hire dedicated developers India has to offer at the most affordable prices in the market.
