They say a picture speaks a thousand words, and that’s very true.
The message you put across in one image can be much more powerful than the message of written content, so don’t underestimate how important your product photos are for attracting new customers.
Knowing the right ways to showcase photographs of your products on social media is an incredibly important part of your marketing strategy.
Get it wrong, and you won’t see the sort of traction that you want. But get it right, and your photos can massively aid in the promotion and selling of your products.
Therefore, you need to check out the following five great ways of showcasing your product photos on social media.
1. Feature Several Products in One Photo
While there’s nothing wrong with posting photos on social media of individual products, it’s also a good idea to post photographs that showcase several of your leading products in one image; just make sure that those products go together.
For instance, you could take a photograph of a laptop and various accessories, like headphones, USBs, and relevant hardware.
That way, you can create interest in a variety of products rather than just one.
Also, it’s recommended that you photograph an odd number of products in one image, as that helps to lead viewers’ eyes better and make them more engaged with the image, rather than using a photo that has an even number of products.
Don’t overdo the number of products you place in one image, though. Sensory overload isn’t good. It’s usually best to stick to three or five products in one photo that you post on social media.
2. Take Photos in Which People Are Interacting with Your Products
You can engage people on social media further if you post photographs that show users interacting with your products.
For instance, if you sell makeup, take a photograph of a person applying the makeup, or if you sell energy drinks, take a photo of someone drinking the beverage and looking happy and energized.
People tend to look at people in images more than they do just products, so include the human factor in your photoshoot.
3. Create a Collage of Different Images
Another way of showcasing various products, and utilizing close-ups of just those products as well as images of people interacting with those products, is to create a collage.
With the BeFunky collage creator, it’s quick and easy to create beautiful photo collages by dropping your images into a professionally designed collage template.
4. Make Your Images High Quality
There’s nothing more off-putting to consumers than poor-quality imagery, so it’s vital that the product photos you post on social media platforms are of the highest quality.
The same applies to creating social media videos.
You can use tripods and lighting effects during your photoshoot to ensure the quality is high. But you should also use photo editing software to enhance the quality further.
For instance, you could sharpen your images, remove items from the backgrounds of images, and adjust lighting and saturation to bring out the best in your product photographs.
5. Add Suitable Effects to Your Product Photos
You can also use photo editing software to create a variety of effects.
For instance, if you’re selling retro products, you could enhance your product photographs by using a Pop Art or cartoon effect to stylize your imagery.
Other effects that you could choose from include: watercolor effects, oil painting effects, and poster effects, to name just a few.
Just make sure that you add an effect that suits your brand and products.
