Marketing is all about reaching your audience in a unique and memorable way. When your marketing campaign truly stands out, the results speak for themselves! This is why marketers in every industry are constantly on the hunt for a new way to promote their products or their business.
In the internet age, video marketing has become more popular than ever. Whether you’re placing ads on YouTube or posting them on your own website, videos are a great way to reach your audience, explain big ideas, and promote your company. But lately, animation has become an even more effective tool than standard videos — and here’s why.
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Audiences Love Originality
According to a 2017 survey from AdWeek, nearly 91% of survey respondents said that they value originality in a brand. This high figure proves beyond any doubt that marketers need to be original and creative when putting together ads if they want to score big with their audience.
Animation is inherently original and creative; after all, you are literally creating content from nothing! Using animation to market your brand is a great way to show off your creative side and connect with your audience in a new and original way.
Animation Attracts Attention
There’s a reason why so many children’s television shows are animated: animation is simply mesmerizing. Kids love looking at the bright, vibrant colors… and honestly, so do adults.
Studies have shown that admitted videos have higher viewership and a greater number of shares than other forms of video marketing — as much as 1,200% more shares, according to some sources!
If you want your video to have a wide reach (and possibly even go viral), animation is one of the best ways to go.
Easily Explain Complex Concepts
One of the great things about animated content is its potential. With animation, your characters can fly, clone themselves, time travel, or literally anything else! This makes animation particularly useful for explaining complex topics.
Your animated videos can break down nearly any topic and visualize it in a simple way. Whether you’re describing how your business works or breaking down a complex industry topic, animation can help you explain it quickly and easily.
Market Effectively with Minimal Cost
Anytime you work on a marketing campaign, you have to carefully balance your creativity and your budget. Luckily, animation gives you the best of both worlds; it is highly creative and relatively cheap to produce.
With animated videos, You don’t need to look for actors, production crew, locations, etc. All you need is a talented graphic designer or animator, a proper editing tool, and a little bit of time! Using animated videos will likely get you the greatest return on investment for your marketing campaign.
Have Fun with Your Marketing!
Finally, let’s get to one of the biggest reasons to use animated videos for your marketing campaigns: it’s fun! Whether you’re drawing your own videos from scratch or using a video animation tool to help you create something truly great, both the process and the finished product will be tons of fun for you and your audience.
These days, originality and authenticity are qualities that consumers look for from the brands they love. So why not combine the two with an original marketing contact that you authentically enjoy: animation.
