With the latest development in mobile device technology, there are over 4 billion smartphone clients across the world at the moment. Investing in mobile application advancement like big data analytics is increasingly becoming a productive idea. Most companies are investing in mobile application development that allows them to contact an extensive group of people in order to meet their business needs.
As you put your resources into hiring the leading mobile app development companies to help you develop many mobile applications, getting all the updates on the fast-changing business environment is important. Big data analytics plays a critical role in ensuring an excellent flow of information in your market system to enable you to maintain a competitive edge over your competitors. Here we look at a guide on using big data analytics in mobile app development in 2021 to help you get the best from this great technology.
What is Big Data Analytics?
Big data refers to tools and technologies used to gather, organize and analyze large and diverse sets of data in market systems. Therefore, big data analytics is the process of gathering, organizing, and analyzing big sets of data using these tools and technologies. The process allows you to discover market trends, hidden patterns, consumer preferences, and correlations between various insights, helping companies develop more effective marketing strategies.
Moreover, big data tools help determine cost efficiency, manage time, and analyze data in the market to provide invaluable business insights. Mobile app development companies and other organizations use various Big Data tools to analyze different sets of data in the market system. These tools include Spark, MongoDB, Hadoop, Cloudera, and Tableau.
Examples of Popular Brands Using Big Data Analytics
With the fast-changing business patterns, many companies are now using Big Data technology to collect customer-related data in real-time and provide the best services that allow them to maintain a competitive advantage over other companies. Some of the popular brands using Big Data analytics include:
Uber: The Company uses Big Data Analytics tools to perform different functions. For instance, when you request a cab, Uber uses Big Data analytics to analyze the real-time traffic conditions, time estimation for the journey, demands of cabs in the region, and the driver’s availability in your location. With the analyzed data, the company provides an estimation of the charges and your waiting time.
Amazon: Amazon uses Big Data technology for predictive analysis, which enables them to show products that are similar to what other users searched on the platform. Providing this information prompts users to place orders and also helps to build customer loyalty. Moreover, they also use Big Data technology to determine time periods when there is maximum traffic and products that are highly searched by other users.
Starbucks: This Company has used Big Data to determine the right locations to open other branches. Starbucks was able to open three branches on the same streets using Big Data analytics to gauge the success of the locations. Big Data analytics give information based on various factors, including demographic, traffic, and customer behavior.
5 Ways Big Data is Important to Mobile App Development and Marketing
For mobile apps to get higher traction in the market, it has to be fast, captivating and user-friendly. Most importantly, the best mobile should be able to meet the needs of users and become the first choice product for your target audience. Here are the ways mobile app developers use Big Data technology to achieve the desired results:
● Understanding the audience
Mobile app development companies use Big Data to understand the audience before they start developing your future product. This ensures that the product is able to meet the needs and expectations of the audience. With Big Data technology and other Machine Learning tools, you can easily carry out the audience’s predictive analysis and understand their behaviors.
● Improving your success rate in international markets
Big data technology gives a good idea of how consumers in different markets react and relate to a mobile app. The technology analyzes and provides filtered data in terms of age, gender, and location, which helps you target the right users.
●Improving the performance
Big Data technology allows mobile app developers to monitor the amount of traffic that their application is generating. With the technology, the mobile app development company can evaluate engagement from each page or feature and identify glitches that hinder the performance of the application.
● Scaling up mobile app revenue
Big Data analytics provides companies with a pool of data on the user’s behavior, including their needs, expectations, likes, dislikes, and locations. The filtered data makes it easier for businesses to determine the right type of push notifications to send to specific users for conversion and also decide the right strategy to use in engaging them.
Therefore, Big Data ensures that you get the best of your mobile app in digital marketing strategy. The technology provides real-time and more personalized data that cater to the needs of the users in the most effective way.
● Providing real-time data
With the rapid changes in the business environment, companies have to ensure that they remain up-to-date with the changing trends in the market. Big Data technology provides real-time data, which allows marketers to adjust to changes in the market in time. Consequently, Big Data technology offers the information that enables organizations to make quick decisions that result in higher profits for their brand in the future.
Conclusion
Most businesses are using Big Data technology to ensure that they maintain a competitive advantage in the markets and also achieve higher profits in the future. The number of companies that use Big Data Analytics in mobile app development in 2021 and the coming years is expected to increase. With Big Data technology, mobile app development companies will be able to deliver unique and attractive apps that meet their user’s needs and expectations. Mobile app development services are now a thriving business that is set to grow even wider with the adoption of Big Data technology.
Writter: Thanh Pham (Bruce)
CEO: Saigon Technology Vietnam
Email: thanh.pham@saigontechnology.com
