As consumer behavior continues to evolve and customer expectations continue to rise, companies need to adapt their strategies in order to be where their customers are. As a result, businesses of all sizes are moving rapidly toward making mobile apps commonplace as valuable business tools and assets.
With mobile apps, the possibilities are endless and with there being no shortage of quality online app builders, there’s not even a need to hire an in-house development team in order to make an app. Whether your business is already well-established, or you are just getting started, you can benefit greatly from having a mobile app.
Here are some of the most important benefits to have in mind.
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1. Increased Brand Awareness
Your app is an extension of your brand and provides you with a chance to be presented on a completely different platform. It’s also a new advertising platform for your business that gets you more exposure and, as a result, increased awareness.
Building an app for your business will allow you to reach new audiences. In addition, as a completely new digital platform, an app can cause a new demographic of customers – one that prefers using mobile apps more than a web browser – to reach your business.
2. Improved Communication
One important reason why your company needs a mobile app is to establish direct communication with customers and improve engagement.
A mobile app is more convenient, personalized, and reliable compared to websites and other channels. In addition, a mobile app will provide you with access to information gathered from customers that are using it. This information is invaluable when it comes to determining shopping behaviors and creating buyer personas in order to enhance your marketing strategy. Moreover, your employees can easily access this information and make use of it to better serve the customers.
Apps are also an excellent way to collect customer feedback. Instead of relying on data from various sources, your mobile app will enable you to generate feedback in one place.
3. Better Customer Service
As mentioned before, direct communication with customers is crucial for a good CX. According to a report by Software Advice, more than 60% of US adults use mobile devices for non-voice customer service at least a few times per month.
A mobile app allows customers to serve themselves. By embedding a comprehensive, easy-to-use help center into your mobile app, you can help them find answers to their queries quickly and efficiently. This is a great way to not only reduce the pressure on your customer service agents but also to improve the overall customer experience.
4. Useful Marketing Channel
Your marketing department is another area of your business that can have a great benefit from a mobile app. Some of the ways a mobile app can help your marketing campaigns include:
- Push notifications. Push notifications can be a powerful marketing tool as they have been shown to deliver a 70% opt-in rate on average. Just for comparison, email marketing only delivers 5%.
- Higher clickthrough rates. CTAs, ads, and other business-related elements always have a higher CTR within mobile apps. This also applies to push notifications.
- A mobile app will allow you to send information and notifications to customers in an instant. In addition, mobile app users tend to engage with prompts or offers immediately. With email, on the other hand, you might need to wait 6 hours on average.
5. Improved Customer Loyalty
If you have a loyalty program or you are considering introducing one as a way of boosting sales, a digitalized rewards program via a mobile app is the best way to build a community of loyal customers.
Consider offering instant rewards for your app users. For instance, you can implement a system that rewards shoppers with a percentage of their purchase. They can then use their points in future purchases.
You can also provide personalized product recommendations to boost customer loyalty and motivate them to return for more.
Finally, encourage social sharing by adding social media buttons. This will help users to share their positive experiences with your company and spread brand awareness.
Final Thoughts
Mobile apps are extremely useful for attracting new customers and retaining existing ones, regardless of the industry you are in. Whether you’re trying to increase engagement, enhance customer experience, or boost sales, developing a mobile app can help you achieve your goal.
