Wondering whether your customers love your products and whether you will survive in this highly competitive fashion market in the upcoming years? You should be aware of the recent trends and technologies that are prevailing in the fashion industry and are shaping new ways of fashion retailing.
Sustainability is the new buzzword in the fashion sector, and brands got to know it well before manufacturing their following line of products. Keep reading to learn about the emerging technologies that are making fashion more sustainable to save the planet in the upcoming years.
Table of Contents
6 Ways the New Technologies are Making the Fashion Industry More Sustainable
1. Virtual Clothing Try-On
This is an era of 3D virtual clothing try-on, wherein customers can try out various outfits, accessories, and different styles online without touching the products. This has helped online shoppers a lot as they can now put on various fashion trends at the comfort of their homes without stepping out or visiting a physical store. Also, this saves wastage of clothes and money in making wrong purchases due to a lack of proper size or shape guidance.
2. 3D Digital Sampling
Earlier, brands used to create physical samples to make their products more in the buying and selling cycle. However, today, online portals and intelligent technologies have made it possible to create several digital samples of various clothing designs, styles, and patterns without even manufacturing them.
The brand will begin the manufacturing process only after receiving orders through those digital samples uploaded on fashion portals. Click to learn more about such remarkable technologies used in the fashion industry today.
3. Automation is On the Rise
Mass production models and fast fashion businesses who prefer using low-quality materials while making their garments stylish lead to large amounts of waste generation. On top of that, small-batch production costs are enormous, which is why many brands prefer mass production.
However, to cope with the costs of mass production, brands are starting their manufacturing processes only after receiving orders online from many customers. This is a safer option than producing clothes and then selling them.
4. Alternative Textiles
You will be happy to know that green fabrics are rising, thus pushing brands to adopt a more sustainable fashion. The trend is mainly observed among the younger generations between the ages of 18 and 21. For instance, many brands have already started incorporating materials like flax plant fibres to produce linen, vegan pineapple leather, and natural fibres like hemp and lyocell.
5. Virtual Body Scanning
Today, fashion brands implement numerous 3D body measurement applications on their shopping portals to help customers get the right fit. This virtual body scanning software gathers vital body data of their buyers. It delivers accurate results, thus guiding them in choosing the most appropriate sizes and shapes while shopping for clothes. This reduces the return rates that online fashion portals commonly face.
6. Re-commerce
Have you heard of the concept of ‘upcycling’? Many of you indeed did and even reaped its advantages. Yes, you got it right! Customers hardly wear clothes that are upcycled or recycled to make better pieces, thus inducing second-hand sales to reduce waste.
Many customers buy garments for one-time wear, for example, for that party or gathering they need to attend, after which they won’t repeat that outfit ever again. At other times, the customers thought that a particular outfit would look good on them when they were buying, but eventually, they lost interest in them. In such cases, many garments are being dumped into the wardrobe corners, thus taking up space and wearing out over the years.
Brands, therefore, are actively taking steps to encourage customers to upcycle their old outfits by handing them over to these brands in exchange for new clothes. Fashion brands either distribute unused or old clothes to charity or recreate them as a new look.
Final Words
The trends and technologies are endless, and brands willing to grow a more futuristic fashion business should perform a vast study on this subject. Read more to gain further insights into the fashion industry’s customer buying trends.
