The novel coronavirus has significantly impacted the retail industry. Businesses with online stores have seen web-based sales increase significantly. People have changed the way they work, socialize, and shop since the spread of COVID-19. These changes may be permanent for many consumers who wish to reduce their chances of exposure to the virus.
Businesses can capitalize on the demand for online sales with effective search engine optimization (SEO) content. Sites optimized for search engines can raise their profile, increase site traffic, and generate sales.
What is SEO?
SEO refers to the act of including features that web browsers favor when evaluating websites. SEO features include keywords, backlinks, outbound links, and site speed.
How does SEO work?
Web browsers use crawlers to gather data about websites. The browsers review this data and look for the desirable features. Sites with more SEO features receive higher domain authority (DA) scores. Web browsers list sites with the highest DA scores on the first results page when users perform a web search. Companies listed on the first page of search engine results are more likely to generate organic website traffic.
Is your site optimized?
Is your business’s website optimized? SEO can be challenging for those of us who have little experience with it. SEO experts at LinkGraph provide several free resources to help you understand how SEO works and what features your site needs to emphasize. Their guide to SEO content can help you assess the strength of your onsite content and use of keywords. Assess the strength of your website’s backlinks with LinkGraph’s free backlink analysis tool. LinkGraph also offers free tools designed to assess your website content, establish the credibility of external sites you link to, and perform keyword research.
Ensure the speed of your website
Web browsers prefer sites with fast loading times. Users are more likely to leave sites that load slowly. When users leave a site without clicking on links or interacting with the site content, browsers count them as a bounce. High bounce rates lower your DA score.
Photographs and videos with large file sizes take longer to load. One way to improve your site’s speed is to upload smaller image files.
Sites with good hosting services will also have faster loading times. Investing in a dedicated server will ensure your site’s speed isn’t adversely affected by other sites using the same server.
Take advantage of the right links
Outbound links and backlinks, also known as inbound links, play a crucial role in determining your site’s DA score.
Outbound links refer to links on your site that lead to other websites. Your site benefits from other sites’ credibility when it links to reputable websites with strong DA scores. Web browsers infer your business is an authority in its field when it links to other websites considered credible.
Your business can also benefit from the reputation of sites posting backlinks to your site. Web browsers favor sites with a high number of relevant backlinks. You can increase the volume of links to your site by posting links to new content on your company’s social media accounts. Another way to generate backlinks is to contribute guest blog posts and include a link to your website in your bio.
Remove bad backlinks to your site by contacting spam sites and asking them to remove links. You can identify spam sites with LinkGraph’s backlink analysis tool. If the site does not remove the link, use Google’s disavow tool. Google will not count links from sites you have disavowed against your DA score.
Create effective SEO content
Company websites should feature relevant content. For example, sites selling pet supplies should not feature posts about religion. Site content should also incorporate keywords relevant to your site’s focus. Add new products, articles, blog posts, games, and surveys with appropriate keywords to ensure your site is listed in searches for those terms. High-quality content can increase your site’s search engine traffic and attract potential customers.
Create an Online Store
Hire web developers to construct a secure online store. This store should be on your company website and contain images and descriptions of the products you sell. Upload quality photos and avoid images with large file sizes. Include keywords in your product descriptions, and make sure your online store can easily be accessed from all pages on your website to ensure your store strengthens your DA score.
