Digitalization and the rapid pace of technology have disrupted every industry and business. Gambling and casinos are no different. Ask any gamer and they will tell you that the biggest transformation is through online gaming platforms. While online and internet gaming has been around for a while, the mushrooming of online casino can be seen only in the past couple of years.
What has led to the surge in popularity of online gambling is the smart use of technology and Omni-channel access to these casinos. The gambling industry worldwide is seeing a revolution of sorts with the use of advanced tech and software like virtual reality, block chain, artificial intelligence etc. Let’s take a look at some of the dominant tech trends that are empowering online casinos and gambling.
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Security
One concern that gamblers have while transitioning to online casinos is of course security. However, with advances in technology, online gambling has become more robust and secure. Data protection laws and stricter compliance mean that online casinos are taking extra measures to ensure safe and secure user experience. Some ways in which online casinos achieve this is by using data encryption, random number generator software, implementing privacy policies and ensuring they have the updated gaming licenses.
Faster deposits
Better gaming software and advances in payment technology have enabled faster transactions and deposits of winnings. Often money deposits are instant and bettors no longer have to wait for their winnings to realize.
Immersive gaming experience
Online casino gaming has improved significantly in recent years. The animations and graphics for one have become more realistic and immersive with details that create a more engaging user experience.
Even the audio quality of the games is at par with real casinos.
Mobile gaming
In an era where everyone owns a smartphone, it would be surprising if you couldn’t entertain yourself with online gambling and gaming on your phone. Some of the best online casinos offer an unmatched mobile gambling and gaming experience. This enables casinos to tap into a highly young and mobile audience that can use their website or app on the go.
Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality are highly innovative technologies that are also becoming a part of the mobile gambling experience. Using a VR headset, players can get the thrill of playing in a casino albeit online. One can play some of the top casino games such as blackjack, poker or slot games. Players get the ultimate live-playing experience aided by these technologies.
Artificial Intelligence (AI)
Artificial Intelligence or AI has not only impacted every other digital business but also become a part of the online casino industry.
Elements of AI like chat-bots have been already executed on some of the top casino platforms. These bots perform functions like user onboarding, payout processes or handling customer queries, grievances and complaints.AI and ML also help users to play against the machines and also enable users to perform searches easily.
Cashless payments
As digital payment technology advances, online casinos have enabled a range of cashless payment options. Now payment gateways have enhanced the payment methods and security such that you can use a variety of third party services, payment apps and digital wallets.
More interestingly, online casinos have now enabled cryptocurrencies as a mode of payment. Of these, Bitcoin is one of the most popular cryptocurrencies used on several platforms. Customers are often surprised with a discount or a cashback option when using such cashless modes of transaction.
Predictive Analytics
Predictive Analytics uses historical and current data to offer personalized and customized services across a range of industries. Now online casinos have also embraced predictive analytics to use historical user data and make personalized recommendations to gamblers based on their usage trends and behavior on the website. It then becomes possible to target these users and send promotional offers as well as deals that help casinos increase their conversion rates.
Wearable tech
Why restrict the fun of casino games to websites and mobile apps? It is 2020 and the world is using technology to the optimum. Now you can wear devices like smartwatches that let you access casino games anytime, anywhere.
Conclusion
As the world practices more social distancing and seeks entertainment online, technology will be the key enabler that will drive further growth to the online gaming and entertainment sector.
