When you are opening a new business, there are many decisions to make. One of the most important is what domain name to choose. The domain name is your website’s address on the internet, and it is important to select one that will help you achieve your business goals. In this article, we will discuss how to pick a proper domain name for your newly-opened business. We will cover tips on choosing a domain that is both memorable and relevant to your brand. Let’s get started!
Table of Contents
1) Keep it Simple
Most people think that the more complex a domain name is, the better it will be. In reality, this could not be further from the truth. When you are picking a domain name for your business, it is important to keep it simple and easy to remember. This way, customers will have no trouble finding you online, and they will be able to easily type in your web address into their browser. Additionally, a complex domain name could end up being difficult to spell correctly, which could lead to lost business opportunities. So when you’re about to buy domain name, make sure to keep it short and sweet. For example, if you are selling shoes, a good domain name would be “www.shoestore.com” or something similar.
2) Make it Memorable
Another important tip for picking a domain name is to make it memorable. This way, potential customers will be able to easily recall your web address and they will be more likely to visit your site again in the future. One way to make your domain name more memorable is to use puns or other wordplays. For example, if you are selling furniture, you could use a domain name like “www.furniturestore.com” or “www.chairs.com.” Another way to make your domain name more memorable is to use alliteration, which is when you use the same letter at the beginning of each word. There are many examples of this, so you’re sure to find one that you can use as inspiration.
3) Avoid Using Numbers and Hyphens
When you are picking a domain name, it is important to avoid using numbers or hyphens. This is because people often forget to include them when they are typing in a web address, which could lead them to your competitor’s site instead. Additionally, using numbers or hyphens can make your domain name look less professional, which is not the image you want to project to potential customers.
4) Use Keywords
When choosing a domain name for your business, you want to make sure that you use keywords that will help people find you online. Keywords are words or phrases that people type into search engines when they’re looking for something online. In other words, they’re the words that you want to come up with when someone is searching for your business.
One way to choose keywords is to think about what people might search for when they’re looking for a business like yours. For example, if you’re a plumber, someone might search for “plumbing services” or “local plumber.” If you own a pet store, someone might search for “pet supplies” or “pet retailer.” Once you have a few keywords in mind, you can start to play around with them to see what looks good as a domain name. You might want to try different combinations of keywords or add a word or two to make it more memorable. By using keywords in your domain name, you can improve your chances of being found by potential customers.
5) Keep it Relevant
When you are picking a domain name, you also want to make sure that it is relevant to your business. This means that your domain name should be reflective of the products or services that you offer. No one wants to type in a web address and be taken to a site that has nothing to do with what they’re looking for.
When you choose a domain name for your business, make sure that it is related to what you do. That way, people will know what your website is about when they see it. It’s important that the name is easy to remember and spell, too.
6) Make Sure It Is Secure
One of the most important things to consider when you are picking a domain name is whether or not it is secure. You want to make sure that your website is protected from hackers and other online threats. One way to do this is to check if the domain name you are considering is on a list of secure domains. You can also contact the company that you are thinking about using to register your domain name and ask them about their security measures.
But, how can you know if a domain is secure? Secured domains usually have an https:// at the beginning instead of just http://. The “s” stands for “secure.” You can also check to see if there is a lock icon next to the domain name in your browser. If you see these things, it means that the website is using SSL (Secure Sockets Layer) encryption, which is a security protocol that helps to protect your website from online threats.
7) Check the Registrar
The registrar is the organization that manages the registration of domain names. When you are picking a domain name, you want to make sure that you choose a registrar that is reputable and has a good track record. You can do this by checking online reviews or talking to other businesses that have registered their domain names.
Additionally, you want to make sure that the registrar offers security features like two-factor authentication and Domain Lock. Two-factor authentication is an extra layer of security that requires you to enter a code from your phone when you log in. This makes it more difficult for hackers to gain access to your account. Domain Lock is a security measure that prevents anyone from making changes to your domain name without your permission.
Domain names are an important part of your online presence. They are the first thing that people see when they type in your web address, and they can influence how potential customers perceive your business. That’s why it’s important to choose a domain name that is relevant to your products or services, easy to remember, and secure. We’ve given you some tips on how to pick a domain name for your business, so be sure to use them.
