The basic purpose of SEO is to rank a website on SERPs (Search Engine Result Pages). If a website is appearing on Google’s top results, then the company has good chances to attract more customers and generate more leads.
Website better ranking also ensures the quality of traffic for business as it is appearing on the Google top for services or products that people are searching online.
The first process of attacking a customer to buy your product or service is to provide them all information. Once they will get all information in one place, then it’s a high probability that they can make a decision instantly either to get your product or not.
SEO enables businesses to reach out to their customers more effectively. SEO was a very hard job to do if there were NO SEO tools available. SEO Tools enables us to rank a website more efficiently.
To make it more prominent if you are in Dubai and want to rank your website. Consult the best SEO agency in Dubai before buying any SEO tools. They will provide perfect tool that will meet your business requirements.
A website can be ranked at a top position more quickly, depending upon the investment people make. If a website A spends only $200 per month on its SEO project and website B spends $500 per month on its SEO project.
Then the chances for website B are higher to appear on search engine top results earlier than comparing to website A. It’s not just they are spending more because they can use more efficient tools with that budget.
The reason is SEO Project managers have to spend some money on professional tools, and they have to spend some portion of their money on their team too. The investment people made on SEO will benefit them in terms of their business branding and attracting more customers.
Today companies are establishing their business online which results in the increase of competition among them. Every business owner wants to sell their services or products. SEO enables these businesses to stand out among their competing business.
A company that is ranking on the top search results will have 5% to 10% more chances to attract new customers and sell their products as compared to companies that are not ranking on search engines but have quality products.
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SEO Tool
Now, let’s lookout for some of the best SEO tools that help people in the ranking of a web page.
Google Analytics:
It is a free tool provided by Google. It is used to evaluate traffic, demographics, and many more. You just need to implement a simple tracking code that enables you to obtain endless data on the behavior of customers along with the duration of stay at your website.
Webmaster Tools:
It is also a free tool provided by Google. The fundamental purpose of this tool is to help you in checking your Google rankings. Suggestions to improve your ranking and monitor the current status of your website.
Bing Webmaster Tools:
This tool is also free and provided by Yahoo. If you want to rank your website on the Bing browser then this helps you to monitor the status of your website.
Sitemap XML Generator:
SEO tools enable you to generate an XML sitemap file of your website quickly. The XML sitemap makes it easy for Google bots to crawl your website easily. The easier for Google bots to understand your content than more chances for your website to rank higher.
Adwords Keyword tools:
To rank high in search engines you need good content. There are different strategies that enable you to generate more quality content. Adword keyword tool helps you to generate the best topics for your content.
Google Trends:
It is a very important SEO tool that helps us to discover user trends around the services or products. This tool helps us to identify potential content that users are interested to read out or search for.
Woorank:
It is a good SEO portal which helps us to diagnose website SEO health. It helps us to know the basic aspects of a website which are important for us to tackle with more urgency. It also helps us to conduct an SEO audit.
Ahrefs: This is paid tool and it is used for keyword research, backlink analysis of a website. This tool has a high collection of keywords which is very useful. In order to get more updates on SEO tools, you can visit the SEO community in your area.
3 Key SEO Fundamentals:
There are various aspects that we need to consider in SEO. Amongst all the three core SEO strategies are:
- High-Quality Content
- Creating a reputation through Relevant Links
- Multi-platform support with user-friendly code.
An SEO Expert is capable of achieving your website high rankings with a good set of knowledge and SEO strategies. No one can get overnight success in this game. SEO is a time taking process that improves with time if dealt with the care and observed throughout. One needs to exert all his/her SEO knowledge to get better on Google (Rankings).
High-Quality Content
Content is the key to your SEO strategy. You need to be careful while publishing or adding new content on your site. The content should be well researched, unique, easy to digest, and it should add some value.
The content is SEO perfect when the keywords are used wisely and where required. Keyword overstuffing is also not good for your content quality. If it is well-written SEO Content than it should support your second strategy as well, that is link building.
Creating Reputation through Relevant Links
Websites now build their authority and good reputation by getting some high authority links from the relevant site. This adds value to your site in the sight of Google.
Each link counts is considered as a vote, that how valuable your site is to refer. But make sure your backlinks are created naturally, otherwise, Google will penalize your site for sure. In recent Google algorithm updates, link building plays a key role in the ranking of your website.
Multi-platform support with User-friendly Code
Website multi-platform support is mandatory, this will allows different search engines to crawl. The site speed and well-optimized code help search engines to crawl fast and end up in better Google rankings. To get better at Google rankings, you need to use responsive and user-friendly code that is fast and well optimized.
