Welcome to our humble abode! Let us channel our energy to explore your past and future, so we can guide you to your very own yellow brick road. Allow us to see into your past. It seems that you are a high-school student, brought to our doorstep by the very demanding onslaught of college applications, right on the edge of a mental breakdown, led to us by common sense. Well, common sense tells us that you’ve been considering a career in marketing but find yourself a bit lost. Worry not, for we have all the answers you need. But first, let us clear up the basics.
A career in marketing is only possible if you get the right qualifications – becoming a marketing major. By enrolling in a marketing program, you will have to take many courses, including marketing communications, advertisement and promotion, market research, public relations, management and sales. Most of these courses are focused on increasing the appeal and sales of a product among the public. Do you find these courses appealing? Do you feel as if this is your calling or something similar to it? If so, then read on because it’s time for an epiphany.
What You Need To Consider
Your career options will be decided by the choices you make with your degree now, so to say that thinking long term is wise would be an understatement.
Marketing has great entry and field jobs for a bachelor’s degree holder, but if you want to climb higher on the ladder of success, you’ll need to consider higher education. So if you’re looking to pursue higher education and envision yourself in the near future as a proud holder of a job in this sad excuse for an economy, and a degree in marketing online program master of business administration (MBA) might just be the way for you as it will allow you to save precious time and energy while earning hands-on experience in the field. Getting an online MBA is a huge relief, as it enables you to study in a comfortable environment at your own time instead of promoting you to a chip snacking and sleep-deprived individual trying to get to class at 7 in the morning. Not only will an MBA allow you to access high-level positions early on, but also earn around $136,850 on average in many positions, such as branch manager, head of department, or campaign leader, so you can be a young, well-earning individual leading a plethora of creative minds; it’s just what the world needs.
What You Need
Alright, let us make one thing clear: when we say “what you need,” we don’t mean a million dollars or a will to live, although it does help. No, what we mean are the qualities and skills you’ll require to go far or even to a stable position in marketing. Here are some key points that every marketing major needs:
- Are you creative? Because working your way around possible censorship, policy restraints, and social expectations and still ending up with a brilliant marketing campaign or strategy will require you to think outside the box. Creativity is a staple in every area of marketing that exists.
- Are you interested in understanding human behavior? Your sales strategies are geared to target the majority or at least the intended audience. For example, if your intended audience is the majority in a conservative country, then playing off of liberal or socialist beliefs might not get you the most sales. So you need to understand what the people want, put your own wants aside, and cater to them. Do you think you can do that?
- Are you willing to work with large teams and participate in group projects and discussions? Look, most of us are a little traumatized from group projects in high school where everyone ditched the team meetings, and you ended up doing the whole project yourself, with everyone reaping the fruit of your efforts. The good news is that while we can’t promise that everyone in your major or your job in the future will be skilled and hardworking, the situation will definitely be better than school, and we can thank the heavens for that. With that in mind, you need to understand that communication will be the key, and you will need to work on a large scale with many people. Can you handle that?
If you find yourself able to rise up to the requirements of this criterion, then congratulations, you have the makings of a brilliant future marketing major.
The World Ahead
Remember when we said thinking ahead is wise? Well, now it’s time to stick to that plan.
The reason why most of us get strong degrees is because we know that they’ll help us with jobs in the future, which is perfectly reasonable. But what are the jobs you can get as a marketing major? There’s a huge world ahead of you, as marketing is an ever-growing, vast field.
Entry-level roles often include advertising associate, product manager, social media marketer, design specialist, marketing manager, public relations account executive, SEO specialist, marketing analyst, content strategist, data scientist, director of digital marketing, and copywriter, just to name a few, all of which offer great room for growth and even better salaries.
Whether you’re someone who prefers numbers over essays or creative work over math sums, marketing will find a strong niche for you. To sum up, marketing is on the rise, and it’s not showing any signs of slowing down anytime soon. It’s a stable field with stable jobs. The more you give to it, the more it will give back to you. It breaks down social barriers and allows us to reach large audiences with our messages and gain insight into their behavior and opinions. It takes a creative mind and a soft spot for humanity and mixes them together to create some amazing results. And if you find yourself levitating towards that, then this is your path, and we hope you find your place in the world through it.
