Social media platform Instagram has become one of the top networks and continues to grow as such, even as we approach 2020.
Development and design companies say that Instagram is poised to show off more trends this year. Therefore, it’s absolutely vital to check your Instagram analytics so you can take advantage.
Here are just a few you can expect.
More AR Features
Instagram users will have heard about augmented reality in the form of filters. Taking a cue from its rival Snapchat, Instagram has added AR in line with the launch of Instagram Stories.
This year, we can expect Instagram to add more custom filters because the younger crowd simply can’t get enough of it. Brands will join in on the bandwagon and start offering their own exclusive filters as well.
More Brands
About 50 percent of all Instagram accounts are brands. Moreover, advertisements are not only allowed, but embraced with open arms.
Today, most businesses will have a form of advertisement on social media for its visual nature and product information. There’s no sign of this trend slowing down, and as such you can expect this for 2020.
Message Pitching
Brands will want more direct user engagement, and one way of doing so is via DM, or direct messaging. Formerly a tool for one on one conversations, messaging will now become more geared towards marketing campaigns.
Chatbots are now needed as they can provide product information and basic customer service 24/7. Conversing with consumers on what they want and helping them will be one of the central focuses for 2020. Starting a conversation with a target group is easy- just search for opportunities and new business partners, then work out a deal.
Direct messaging works best when combined with other tools and techniques. Brands should consider supplementing to make it more effective.
