Local SEO For Doctors
We’re intended to make this article full of practical recommendations on how doctors can dominate in local search results. For this purpose, we interviewed local search expert Seoshko who’s been working on local projects for more than 7 years.
Starting with the core, SEO is a strategy used to increase the quality and quantity of traffic to your website through organic search results. Local SEO does exactly the same but focuses on a targeted audience in your area. A successful local SEO campaign will help patients find your practice through a simple Google search.
5 Tips For Doctors To Boost Their SEO
Below are some of the best ways for doctors to get new patients through their doors that we selected together with local search marketing expert Seoshko.
Start With Usability
Solid local SEO practices start right there. Make sure your website loads quickly and has a user-friendly layout. This is vital since Google prioritizes mobile-friendly websites over desktop-only sites. Make sure your website takes less than 5 seconds to load. Give patients the opportunity to make an appointment online, create a dedicated contact page and fill in contact details that will be uniformly used on all other listings & reviews sites.
Claim Patient’s Reviews
The patient’s journey to your doorsteps starts with Googling because people want to get the best doctor for their needs. They rely on other patients’ words to estimate your professionalism and credibility. Encourage patients to leave reviews on your GMB account and respond to them no matter if their positive or negative. Reviews are a strong indicator of page rank in Google’s eyes.
Emphasize Content Marketing Strategy
When it comes to healthcare local SEO practice, there’s no substitute for high-quality content. The content of every page should be focused and meaningful. If you offer different services, every service should be given a separate page with about 300 words. By giving each webpage a unique focus, you’re more likely to be ranked higher and less likely to be “dinged” for duplicate content.
Claim Your Position In Google My Business Listing
All local businesses including doctors should claim their Google My Business listing. It will guarantee you’re ranked among the first in the Google search results. Doing it is easy and free. Confirm your contact details, name, and a short description of your practice, and working hours. If you have a few offices in the town, provide accurate locations of each of your offices to help patients get to the place where they have an appointment.
Incorporate Social Media
If users don’t search in Google, they do search in Instagram or Facebook. Let the audience know how educated you are and what principles you adhere to in your work. Post daily, interact with the audience, give scientific background to your statements. Put the link to your website in the profile header. Establishing connections with local influencers will help you increase your traffic and your local SEO.
Local SEO For Doctors Prices
How much should healthcare providers pay for a professional local SEO campaign? Local SEO costs less than global SEO. This is due to dealing with lower competition and a more concentrated audience. Generally speaking, the price of local SEO depends on the scope of work. On https://seoshko.com/, you can find three types of local SEO packages with a price range of $1000 to $2799 per month.
