Logos are a part of brands and businesses everywhere. They are visual aids that form a core part of brand messaging and often act as the face of a company. Think about a major brand; the chances are that the first thing that came to mind was their logo. This is because logos are designed to be associated with a company.
When you hire someone to create a logo for your business, that logo design should be able to stand out from the crowd. Whether you approach graphic design services or choose to hire a freelance logo designer, the logo you get should be a custom design that allows you to differentiate yourself.
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How can Logos be Created to be Unique?
Creating a unique logo can be harder than it sounds, given that hundreds upon hundreds of companies have already created logos of their own. You especially want to ensure that your logo design isn’t similar to any well-established and recognizable brand. This is as each logo design is meant to be a unique representation of a company.
A logo is more than just a picture or words. It’s a visual impression that can enable people to connect simple designs with larger businesses and corporations. But how can you ensure that your logo stands out? Follow these tips to ensure the same:
1. Do Research
Before you can green light any logo design that you may have received from a graphic design services team, or a freelance logo designer, you need to ensure it’s unique. That’s why you’ll need to look through other logos, especially of other local businesses, to ensure that yours is different. Remember that first impressions are formed in 90 seconds, and this means that you’ll have a limited time within which to present a unique logo.
If your logo matches with or is similar to another one, then people may, in turn, be confused about which business the logos are representing. If you want to get your logo trademarked, then you’ll need to establish that it’s unique enough.
2. Visuals vs Font
A logo design that focuses more on visual elements, except just a font, can be better retained by people. This is as the human brain processes images faster than words. That’s why many logos make use of prominent visual aids to relay the brand message. Very rarely do businesses opt to use their brand name in a font form for their logo. The most prominent example of a business that uses its brand name as its logo is Coca-Cola. But even then, their font style is unique and creative.
If you want to use your business name as your font, then consider getting a unique creative font design made for yourself. You can ask the logo design services you chose to create a unique font for your business. Avoid using fonts that can be downloaded off the internet. This is because they can be used by anyone, making your logo design not unique.
3. Using the Logo
You’ll also need to think about how the logo will be used. Will it be used for print services? Or for digital ads? The resolution and dimension of the logo may need to be adjusted, depending on where it will be showcased. If you need to display your logo on Instagram, for example, then the logo will need to fit the dimensions of the circle.
You can ask the logo design services you’ve hired to prepare separate logos that are suited for display across several different places. If you need a design for 3D printing or you need a 3D visualization of your billboard design, you need to make use of a company specializing in 3D modelling software.
4. Multiple Color Variations
You should also ask the logo design services to present you with color variations so that you can use them as necessary. You may need darker and lighter variations that can be used as and when necessary.
Asking for color variations can also give you the opportunity to look through different styles and to choose one that’s most appropriate for you.
5. Think about the Consumers
Ultimately, logos are designed so that brands become more easily recognizable to the general populace. This means you need to remember that the logo design is for them and not for you. Consider that content is consumed on multiple devices at the same time by consumers, so your logo should be easily viewable across multiple platforms and devices.
Conclusion
Whether you hire graphic design services or choose a freelance logo designer to design your logo, ensure that your logo is unique and stands out from the crowd. Do your research when looking for designers for hire, and ensure that you’ve seen their portfolio and read reviews about them before you hire them.
Think about how people will view your logo, and ensure that you opt for a simple yet original design. Use these tips to get an ideal logo designed for your business.
