Prospects who are interested in learning more about the product are often seeking all the details to make informed decisions. This decision process is often time driven and the faster buyers understand the value of a product, the better. Visual content is a great tool to do exactly that – go all out and show customers the product in full length and breadth as quickly as possible. Just as visual representation of a product on the product page is important, getting those visuals can be a tedious process. Adopting the right strategy is the first step to producing great visual content. The secret to quality scalable visual content is not much of a secret anymore. A PIM system that promotes asset management not only helps business owners better reach customers, but also provides quality, scalable visual content.
In the establishment of any notable eCommerce, investments should be compatible with the available demand. Your business must be capable of expanding in response to the demand or exponential growth of your brand. Your brand’s growth should be intentional as it is a very important part of your eCommerce. The same can be said for your digital assets. The same applies to managing digital assets. As the variety and quantity of your product increases, you will need even more complex visual content. This is why you must plan ahead with a feasible method of managing and organizing digital assets.
Firstly however, what exactly do we mean when we refer to visual content at scale? When it comes to memory, people tend to remember more visual content than what they read or hear. Creating product visuals improves interest in that product and ultimately results in traffic to your brand sites and product pages. Now the main concern isn’t the importance of this visual content, but the ways in which the process can be optimized and improved on.
In eCommerce, the term digital assets can include photography and videography. But before these assets can improve competitive value and impress your customers, it must possess certain requirements. PIM assets management facilitates high productivity and efficiency.
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Difference between PIM and DAM in Asset Management?
When we talk about DAM, we often refer to how useful and impactful this system is in any organization. DAM is very necessary in eCommerce as it is usually infused into the PIM software. Product information must be paired with its associated product page.
The importance of PIM is that it organizes digital assets properly organized rather than scattered across various systems. While DAM helps in empowering business leading to more conversions as a result of the accurate organized assets in the cloud-based PIM system.
What category of people is PIM digital asset management for?
There isn’t any specific bracket of business that PIM asset management is specifically for. The advantages of utilizing this system to your business can be seen at any stage. In fact, companies that include either DAM or PIM in asset management sooner enjoy even more benefits.
What this means is that irrespective of the business, whether it is medium, small, large, DTC, or B2B, product digital asset organization is necessary. It helps in much easier finding of any asset that is needed. Irrespective of its type or size.
Why Should Businesses Invest in Scalable Visual Content
1. Create a single source of truth – central storage of digital assets for a PIM
To invest in scalable visual content, businesses must create and utilize a main system of centralization. Normally, businesses utilize files, folders, spreadsheets, and scattered documents. Over time, the database becomes even more filled with more errors and unnecessary assets thereby hindering efficiency.
2. Ensure creative processes are simplified while retaining consistency and quality
When we talk about scalability, we refer to the ability to be maximally efficient and productive. While workflow is being tailored to suit other collaborative systems, PIM asset management does even more by digging deep into the main pillars of growth at scale. By implementing PIM asset management, business also have access to quick notifications with task management. The entire system is being simplified and optimized to guarantee quality and consistency.
3. Scrutinize and approve assets in a single platform.
When businesses focus on centralizing, that means all the work from that business is run through one place. This includes every aspect of business operations. Content creation is a process, and not a one-time thing. It includes a series of several collaborative efforts that include reviewing and approving assets. PIM asset management covers all the approval and uploading of assets so as to eliminate any budding doubts about the specific files to use.
Before now, businesses that have been faced with the challenge of handling several asset variations have done so with great difficulty. It often got to the point where there were over 10+ photos of different sizes of the product. Employees in these companies would have to check the specifications and dimensions manually to ensure it tallies with the specific requirements.
4. Improve your marketing strategies and create a viable plan for the long-term.
By investing in asset management with a PIM system, there is support when making important marketing decisions. Visual content requires a formidable strategy just like other forms of content. Many businesses undervalue the importance of planning and strategizing before producing content. Others are satisfied with just getting the minimal requirements for product photography and the organization of visuals.
5. Randomize the assortment of your visual content and reuse digital assets easily
One important part of visual content scaling is the ability to reuse and recycle it. Reusing and repurposing your visual content and digital assets as many times as is necessary is one efficient way to truly optimize the process.
When utilizing PIM asset management, you are able to see the specific digital assets that are at your disposal. Business assets that have been stored in a central location create the opportunity for even more other visual content avenues to be exploited. Now, there is no limit to what can be displayed visually. With the presence of videos capable of portraying products in a creative and concise manner, consumer conversion and behavior will significantly increase. You can now attain even greater heights in terms of the variety of angles: instructional guides, unboxing videos, informational content, customer testimonials, videos that are based on topics from blog posts, get-to-know-us videos, etc.
