Are you running an e-commerce business? If yes, you might be well-aware of the role of social media. It is increasingly responsible for the evolution in the field of online shopping. With more than 93% of the world’s population actively using social media in their daily lives, it has slowly started impacting their buying decisions as well. Although people still depend on their peers’ recommendations, social media’s impact cannot be denied.
The world of e-commerce runs on web traffic. However, the process of attracting potential consumers to your business website via social media is not that easy. Although it sounds simple, there are numerous things, closely associated, which need a lot of attention. The process of achieving sustained success requires a lot more than basic tactics. There is a step-by-step procedure to prepare an effective social media marketing strategy for which you can go with digital marketing company in Bangalore. Or you can follow the below described steps:
Table of Contents
1. Setting up Goals
The first step to building an effective strategy is by setting up benchmarks. You need to have a clear idea about the success you are heading to. Once you have set up the benchmarks, you can start working on the tactics for achieving it. You need to be very specific about the measurable objectives, which can be listed as:
- The traffic you are looking forward to achieving from the channel of social media.
- The number of fans and followers you are looking forward to having.
- The ratio of leads and conversions of web traffic.
- The type of posts which can help you build better engagement.
- The ratio between audience growth and actual sales.
Benchmarking will help you set up specific goals you want to achieve at the end of the term. It will give you a clear and specific objective to work, which can be the first step of presenting your business a significant boost.
2. Learning about the Preference of Customer Content
It is crucial to track and understand what your customers are looking for. Based on your prospects’ preferences, you can work on the content and post regularly to meet their needs. You can choose to collect the insights directly from your consumers or monitor your target audience’s interaction over social media platforms.
3. Leveraging Data for Detailed Analysis
The website analytics is greatly responsible for providing the details about consumer behavior, along with the other information like:
- The source of your social media traffic.
- The content which is receiving better engagement
- How exactly the visitors are engaging with your content.
Based on these prime areas’ data, you can create a schedule for posting the right content, which can bring you better web traffic on the respective social media platform. Before creating the social media strategy, you must surely check social media marketing company in bangalore. It will help you to determine what was effective and what was not. Based on it, you can combine the behavior with fresh ideas to develop something that would help your business move forward. It is the best way to discover your best practices!
4. Emphasize on Sharing than Selling
Although many buyers are directly impacted by social media sites to start with their purchase journey, they do not actually visit the social media site with the intent of buying. SMM is all about building quality relationships first, building trust, and then moving towards the final step of making a sale.
In regular B2B sales, the decision-makers must interact with the content present on social media sites before talking with the sales representative. This same principle is strictly followed in the case of B2C e-commerce marketing.
5. Keeping Track of the Progress
With the SMM strategy development, you must keenly observe the progress and the change in consumer behavior. You can choose to create reports, revise the plans, communicate with the team members, and let them know the current updates. Social media trends are ever-changing, and you need to prepare an effective strategy to account for it.
6. What are the Social Media Strategies for Boosting up Online Shopping?
Once you have come up with an effective strategy, you can use a few SMM tactics for boosting the traffic and for giving your business the chance to re-grow.
- Optimizing social media posts: You can use high-conversion keywords to increase the post visibility over the search. With the right set of keywords, you can directly reach a much larger audience than staying confined within your followers’ news feed. Perform keyword research and pick up the potential ones based on your content, industry, product, and the area or location.
- Sharing the right content: If you want to grab the attention, you need to work on your content. Useful and share-worthy content has the ability to convert the lead in a way that even a good sales-pitch can fail. Keep your content short, interactive, and engaging. You can go for telling stories, sharing news, or providing helpful tips. In short, your posts should have the ability to inform, entertain, and educate the customers based on their preferred topics.
- Utilizing the reviews: Reviews are a powerful tool. These reviews relate directly to the product assessment of a third party- a loyal customer. As per reports, a new buyer is greatly affected by online reviews. Nearly 88% of the consumers reported that they trust online reviews more than personal recommendations.
- Featuring visual content: It is a proven fact that image or video-based contents are more likely to engage the visitor than text-based posts. As per studies, images are considered as an excellent tactic to optimize the posts. By making the product image shareable, you can favor image-driven marketing over Instagram or Pinterest. You can even add creative posts and customer selfies with the product page to build the trust factor.
- Starting with a blog: Most e-commerce businesses complain about not having a steady stream of content. One of the best ways to cut that issue is by maintaining an active blog. You can come up with inspirational and educational content on the customers’ preferred topics. Even a single blog post can help you create dozens of posts that can engage the followers and compel them to visit your website.
The fundamental objective of all these social media strategies is to improve brand awareness, drive in more traffic and lead conversions, engage your customers, and ultimately grow your business. So, apart from these, you must interact with your followers to increase engagement. Go for joining groups, building a stronger relationship with your influencers, and conducting live chats to ensure that your customers remember you. You need to be very consistent with your social media posts and contents, ensuring that you also keep an eye on the changing trends. Also, do not forget to hash-tag your posts to promote interaction. With a sweet, simple, but engaging message, you can boost your brand’s social media presence.
