Are you tired of getting little to no response despite spending a big share of your marketing budget on Ad campaigns? Well, you’re not alone. Google keeps on making its ad products less manageable and increasingly complex, which has been a big headache for several companies lately.
It’s time to take things more into your hands now and stop trusting Google’s Optimization for it all. Getting better control of the ad campaign management will help your campaigns become more customer-centric. Better customer experiences will naturally lead to better response and higher Return on Investment(RoI).
With a high level of customization available in your ad campaigns, you can integrate more data, cater to a particular niche of customers, and as a result, stand out from the crowd. Leaving your ads into the hands of experts from a Google Ads Agency can bring that much-required change in your campaign and boost your Google Ads performance.
But if you are still looking for quick tips that could enhance your Google Ads, keep reading!
Table of Contents
Pay attention to how your Ad looks.
Think about why would anyone click on your ad? What is the first point of impression? It’s the clarity of your message as well as the attractiveness of your image. But what if your customers see an ad with distorted images or blurred texts?
That happens so often when you make a single ad for all placements. It might look good in the preview but can become distorted as the platform shows it on another space that’s wider in length than your preview.
You should hence try to customize your ads based on the specific placement and devices. Try to create differently sized ads with suitable texts for wide as well as more compact ads.
Focus more on User Intent than Single Keyword Ad Groups
Are you still running your ads with single keyword ad groups? Well, it’s time you rethink the strategy, especially if your ads are underperforming. You should try to focus on intent-based keywords instead of single keyword ad groups.
Try to group all the keywords related to your brand first and then group those that display user intent like price and offers. Then you can go on grouping phrases with a lower CTR like “warranty” and “size.” The trick is to find relevant keywords based on the user’s search intent and then write relevant ad copies.
Mobile Optimization is Necessary
Being a marketer, you may use your desktop or laptop for research and other purposes more often than not. But that’s not the case with the customers you are targeting. Think about the fact that a whopping 79.9% of users operate Facebook apps/websites solely from their mobile.
On similar lines, 60% of search traffic on Google comes from mobile devices. When putting your ad, it’s clear that you need to pay special attention to optimization for mobile users. Several websites like Myntra don’t even operate from desktops anymore.
Try visiting your ads from a mobile device to see if it’s properly optimized and the text and message are clear. Customize the spacing, placings, and more from the eyes of a mobile user to ensure your ads are attractive for them too.
Reduce Wasted Spend
Running an integrated ad campaign means having hundreds of active keywords and ad copies. Some of them may perform better than others. To ensure you get the best ROI, you need to eliminate the underperforming part of your ads.
It’s not as challenging to do it as it seems, though. There are two reports that you need to pay special attention to circle out the underperforming search terms. Check out the Quality Score and the Search Query Report to check out how each search term responds to your ad.
Parting Words
Tweaking your ad strategies a bit here and there, as suggested here, and being consistent can significantly improve your ROI. If the constant update in strategies seems overwhelming, you may want to contact experts from a Google Ads Agency too.
