Offset printing technology has changed the world of packaging and printing completely. You can say that it is the advanced technology that has wide application. For example, it can be used on paper, cardboard, Kraft, and corrugated materials. There are many other applications as we have listed very few of them. Before the invention of offset printing technology, people were relying on screen and digital printing.
Although, there are still many companies that are using digital and screen printing. But most of the companies have shifted towards offset printing technology. People who know that impact of advanced technology on businesses have shifted themselves towards this latest technology.
The advancement in the field of technology has changed everything. Similarly, it has also changed the field of the printing industry. Commercial printing has also shifted towards offset printing instead of screen printing.
A Basic Introduction and Brief History:
It’s a type of printing technology in which the ink is first transferred on a rubber plate and then onto a printing surface. It is also used in combination with the lithographic process. Before starting the printing process, some plates are manufactured. Nowadays, companies are using modern offset printing technology processes.
It was first introduced in the United Kingdom (1875) for printing on a tin. Later on, it was used in many other countries of the world especially in the United States. It is also used for custom printing on boxes in the United States of America, Canada, and the United Kingdom. It means that you can use offset printing technology on custom printed boxes wholesale with perfection.
Pros
- Amazing, unbeatable and exception printing results as compared to the counterparts (screen and digital printing).
- Recommended for the people having large order quantities e.g. quantities above than 100 pieces.
- Best for the industry of packaging and printing.
- Results are long-lasting and have a huge variety of applications. It can be applied to any material.
- Accuracy is perfect when it is used with the Pantone color code.
- Printing is fast and economical for large quantities.
Cons:
- Short runs can be costly. Not recommended for quantities less than 100.
- Any changes in the design are also costly.
- Less flexibility than digital and screen printing.
- Not recommended for low-quality printing jobs.
- It takes a lot of time in the creation of plates and setting up an offset printer.
Conclusion:
So, we have shared some basic to advanced knowledge about offset printing. You can read its pros and cons to know whether this technology is suitable for you or not. The option of the screen and digital printing is not a bad option too, if you are having a low printable quantity. But, if your quantities are large and above 100 then you should go with the option of offset printing technology.
A custom product packaging company based in Connecticut, USA has claimed that its customers have got an increased conversion after using offset printing technology. Although, they are offering all other printing technologies like digital and screen printing. But, they recommend offset printing technology as it works best for customized packaging and printing solutions.
