Artificial intelligence, or AI is poised to take over major aspects in the sports industry.
Aside from making tedious and time-consuming human tasks like broadcasting easy, it can also deliver laser-like ad targeting and make analyzing big data a matter of minutes.
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Targeted Ads
We know that in order for ads to be effective they must mean something to the viewer. Geo-targeting is a prime example; for instance, a soccer game can show relevants ads to different audiences. It can overlap brands and change it into something a US-based audience might be interested in. This way local businesses can still pitch their ads in even if the actual game is played a hundred miles away.
eSports
Artificial intelligence can help coaches in analyzing data and offer a strategy or approach that has a greater chance of succeeding.
Computers can compare data from their own team’s playstyle with others and generate a kind of ‘best case scenario’. The only thing to do is to practice out the skills needed to implement the strategy and win games.
Auto Broadcasting
Broadcasting is actually a lengthy and complicated process that requires hundreds of hours and labor. The whole is divided into specific sections, e.g., feed, camera angles and replays, among others.
AI is advancing to such that it can handle a soccer news platform’s broadcasting aspect, thereby leaving the staff to work on other things. It can go through footage and create highlights, replays and even help referees make better calls.
Virtual Reality Sports
A new niche in the form of virtual reality sports is set to become the norm. Notable tech such as custom equipment, the IoT and smart sensors will pave the way. At the heart of these sport setups is a robust AI that can manage everything while running in the background.
Greater connectivity options such as 5G and VR will match cutting-edge hardware.
