Purchasing online was never viewed by sellers or customers as an equal opportunity to brick and mortar shopping. Unlike years past, in 2020 the majority of holiday shopping will be done online. Even by consumers who inprior years did most of their holiday shopping at retail stores.
In 2019 the U.S. spent just over $135 billion in holiday season ecommerce sales. This year, Deloitte is predicting that number will increase by up to 35% for online holiday sales to skyrocket as much as 35% from 2019 – reaching $196 billion.
The bottom line here is that many more people will be doing their holiday shopping online which means a major opportunity to have many more eyeballs on your website. Now more than ever your website, social media and digital ads must make a huge impact, convey customer confidence and cut through the noise. Because consumers cannot touch and feel like they do when shopping in stores it is critical that consumers feel they are truly experiencing your product when shopping online. Which is why one of our favorite holiday trends for 2020 is unboxing photos and videos.
Allowing your customers to experience what they (or their intended recipient) can expect to experience when they will open your product is a powerful and effective way to create connection and instill confidence. It allows the consumer to truly imagine and anticipate the excitement of initially opening your product. Unboxing content can be delivered in a variety of ways: images, GIFs, videos and stop-motion. Each of these will engage and entice consumers and make your product and brand stand out.