In 2021, the value of the global perfume market was US$ 33.5 billion. Sounds like good news for the perfume industry. However, as too many brands sell perfume, how could one stand at the top of the market? One strategy is focusing on the perfume packaging design, which is crucial in customers’ purchase behavior.
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Why Perfume Packaging Matters to Boost Consumers’ Purchasing Behaviors
Perfume packaging design is an essential factor in branding and changes consumers’ moods to purchase it. It is a “silent salesman” that triggers buyers to purchase the product. So let’s get to know more about its importance.
1. Keep the Fragrance for Longer
The first advantage of perfume packaging lies in its practical function, keeping the fragrance. In other words, its good protection allows consumers to use the perfume without worrying about losing its aroma. Thus, one thing should be remembered: the container for packing perfume should be airtight and well-sealed. Otherwise, once water gets into the fragrance, it will affect and react with perfume, resulting in losing fragrance earlier.
2. Display the Product Information
Perfume packaging design matters as it can display product information, helping customers know more about the product and make the purchase. Perfume ingredients, brand, and shelf life are what consumers are concerned about when they buy perfume. So, ensure this information is included in the perfume packaging and should be printed clearly for consumers to read.
3. Increase Brand Awareness
The eye-catching custom design perfume bottle is an excellent tool for marketing the product inside it. The consumer will be impressed by the unique design of your packaging, thereby remembering your perfume brand. For instance, speaking of Chanel, we would think about its classic white perfume box with the printed black logo and trim. However, to maximize the effect of elevating perfume brands, the last design strategy you should adopt is using dull colors or too sharp colors. This will only be counterproductive, losing the appeal and charm of perfume brands.
How to Attract More Customers with Unique Perfume Packaging
There are a few strategies that perfume brands can apply to perfume packaging design.
Packaging Color
Color is important because 85% of consumers purchase products based on colors, which is not an exception in perfume purchasing. As different colors convey different messages to consumers, it’s recommendable to choose a suitable hue considering corporate culture and consumers’ perceptions.
These colors may give some inspiration when deciding which hue is the perfume packaging color.
l Black. It conveys a sense of sophistication when applied to the perfume glass bottle. For instance, black is seen as the primary hue of Chanel Coco Noir as the Chanel perfume packaging.
l White. It represents simplicity and cleanliness, often applied to the perfume packaging design by many perfume brands, such as Tommy Hilfiger.
l Pink. It adds a female touch, and Christian Dior loves to combine pink into its perfume packaging.
Packaging Material
To protect the product from damage and loss, packaging material should be good enough to handle the weight of the product. It has been observed that high-quality material attracts most consumers as compared to low-quality products. One of the most recommendable materials for perfume bottles is glass, which is recyclable and eco-friendly, and easily printed with customized content.
Innovative Design
Perfume packaging design has a significant impact on people’s purchasing behavior. Suppose you want to make your design eye-catchy and impressive for consumers. Consider applying attractive design, graphics, color, and beautiful margins to attract the consumer quickly. Also, the innovative design includes soft touch and finishing, easy open lids, etc.
Conclusion:
Are you in search of a perfume packaging company? Then Abely is perfect for your requirements. It is one of the most professional one-stop perfume bottle manufacturers from China. From perfume packaging design to production, Abely can satisfy all your needs, including OEM/ ODM service. Also, Abely can meet your luxury perfume packaging requirements without getting delayed and follow strict quality inspection. For more details, please contact them.
