There is no denying that video content is the way to go if you want to get noticed on social media. In fact, a study done by Hootsuite showed that posting Reels on Instagram will get you’re a significant increase in engagement on your profile. Of course, on TikTok, it’s all about videos and jumping on the latest trends if you want to get high engagement rates.
Both platforms come with the ability to film, upload and edit your videos right in their creator space. You can add in effects, apply filters, put in captions, stickers and GIFs, and even use the latest music and sounds for your videos. However, many find that the video editors within the platform are not always the easiest to use. Sometimes, you want to go a little bit further or do a little bit more so that you really get noticed on the platform.
These are the best video editing apps that you can get on your phone to up your Instagram and TikTok game:
1. CapCut
It’s no surprise that TikTok creator ByteDance also has a video editing app. It’s designed to be incredibly easy to put together videos, add in music, transition, and effects, and then share them straight to social media. There are even options to remove backgrounds, change transparency and put in overlays.
It’s an ideal option for beginners and experts because you can use it at the level you’re comfortable with. What’s more, as your skills grow in video editing and as you learn more about what the app can do, you can create more and more elaborate videos.
2. Canva
Canva is an exceptional tool for creating amazing social media content. You can put together infographics, beautiful designs, GIFs and now you can also create videos from clips and slideshows of stills. They have a huge library of templates, so you don’t have to start from scratch either. Another great thing is, you can use your own content and access their incredible bank of stock images, GIFs and videos.
Some of this content is completely free to use, much like an online casino sign up bonus that rewards you with free money or free spins. You can also pay for a premium membership that gives you access to all the content on the platform, or simply pay for the templates or clips that you want to use as you go.
3. Premier Rush
This offering from Adobe is great, although it isn’t free. You can sign up for the entire Creative Cloud of programs for editing and get the mobile app as part of the package, or you can simply pay a monthly subscription for the app. It all depends on what other editing you might want to do on your computer.
What’s great about Rush is that it syncs to the Creative Cloud, meaning you can access your video projects from anywhere and any device – you just need to sign into your account. With the app, you can shoot video in full manual mode, then edit it in much the same way you would on a professional editing platform.
