Stickers are a mobile, powerful, and visually appealing marketing medium. Look around, and you will see a couple of stickers on objects surrounding you. From the water bottle to the bumper of your car, stickers travel with you to the gym, the beach, your office, and even across the country. They can be placed anywhere, and that’s the greatest benefit of considering a sticker marketing campaign for your business.
Here we enlist top inspirational ideas to use stickers to promote your business to a wide audience.
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Gift Custom Stickers to Your Customers
Whether you run a brick-and-mortar store or an online business, custom stickers are a great way to inform customers about your products. Stickers can be distributed to prospective buyers to attract them to the upcoming in-store deals. This way, you can establish brand awareness while giving your customers an opportunity to buy the product at a relatively lower price.
No one knows your business better than you do, so create your own stickers with Printify, an on-demand printing service provider. It allows you to create custom stickers at an affordable price and promote your business the way you want.
The inexpensive pricing of the stickers makes them an affordable and powerful advertising tool. Add a pinch of creativity to make an eye-catchy sticker, and they will stay with the customer for longer. In comparison to the brochures or pamphlets, they are convincing and easily noticeable. Adding a motivational message will add weight to the stickers.
Hand Out Stickers at Events or Trade Shows
It is a well-known fact that the success of a business depends upon your consumer’s knowledge about your product. Business trade shows and other similar events boast a wealth of opportunities to promote your product and services.
Use funny yet compelling content to attract prospective buyers to your booth at the trade show or promotional event. A persuasive tagline is all you need to pull customers, but make sure that your customers can relate to it. Vinyl stickers give your business a unique recognition as people notice them and even pass them to their friends.
Keep the design of the stickers similar to that of the theme of your booth so that the customers can recognize it quickly. You get the opportunity to interact one-to-one with your customers, listen to their suggestions about your product and improve your business for better success.
Give Away Custom Car Stickers in Exciting Prints
While returning from an adventurous place such as water parks or amusement parks, you must have noticed a sticker on the back bumper of your car. Also, you must have seen bumper stickers of a brand sticking to the car when you exit the parking space of a mall.
People take time to have a look at those stickers, and that’s how they are an excellent way to promote a business. It’s a free advertisement that can reach remote areas and helps promote the brand to distant people.
Car stickers are of great promotional value to the pet-sitting or vet-care businesses as people tend to stick them to their vehicles. Adding cute animal stickers to the packaging can grab customer’s attention. A well-designed sticker represents your brand effectively and promotes it to a wider audience at the same time.
Stick Your Product Ads Everywhere from Floors to Walls
Set no boundaries and open your wings to untapped boundaries when it comes to promotions and advertisements. Adding stickers to the mall’s floor or to the entrance of a commercial building can be a great way to gain your customer’s attention.
By adding custom vinyl stickers to the flooring, you can direct customers towards your store or gain their attention. This way, promotional stickers help brands connect to their target audience without investing much in billboards or digital ads.
Alternatively, you can also choose to decorate your store’s walls with vinyl stickers so that people can notice your products. If you are planning to throw a clearance sale, do not forget to design stickers and distribute them to the target audience to encourage them to grab the opportunity.
Distribute Stickers to Every Age Group
If you think that promoting your business to a particular age group is an effective marketing strategy, think again. Teenagers and seniors are great influencers who can help your brand gain awareness.
So, while you are distributing stickers to the visitors in the mall or outside your store, do emphasize both young and old demographics.
When you are promoting your product offline, consider handing over customer stickers to the seniors, as they are the ones who didn’t grow up with a smartphone in their hands. They prefer people coming to them and describing their product to understand it better. So, grab the opportunity to hand out your product stickers to them.
