Today’s trade show tech has evolved from simple banners, projectors and tarps to dazzling displays that boggle the mind.
Advancements have made trade show booths more interactive and customized for the audience. Innovations are now available so you can design your booth exactly how you want them.
Take a look at the year’s technology trends in trade show displays.
Table of Contents
Facial Recognition
Cameras and equipment that have facial recognition features help brands get a more accurate reading on the show booth’s participants. In regards to post-presentation analysis, you can run facial recognition software and see how the audience responded or reacted when they interact or see the product. From there, you can make adjustments depending on what your audiences saw during the show.
Virtual and Augmented Reality
VR and AR can create a layer of depth that extends beyond the four walls of your trade show booth. The more immersive the content, the more likely your audience will be engaged and want to know more about your brand.
Just about any kind of company can make use of VR and AR technology to drive the point home. Trade show visitors can try out how a massage chair would look on their living room, for instance or take a trip to a beach without even taking a single step outside.
Need a trade show display that maximizes engagement via cutting edge tech? Trade show booth experts can help you create a highly engaging and professional design.
Artificial Intelligence
AI pervades just about every aspect of our lives, so it makes sense that it’s used to choose the best trade show backdrop, for example.
More than that, artificial intelligence can personalize the experience for visitors in terms of activity and experience that they’re interested in. It can also act as an entertainer and someone who can provide ready information for those who are interested in the products in your trade show booth.
